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Lived experiences of affected others: Qualitative research
Lived experiences of affected others: Qualitative research
Research design
Fieldwork for this multi-stage qualitative study took place between March and April 2026. The research included 3 stages, all conducted with affected others.
Stage 1: Pre-calls
Each participant took part in a 20-minute introductory call with a researcher, conducted on Zoom or by phone according to their preference. In the calls, the researchers explained the purpose of the research, described what to expect in subsequent stages, and answered any questions the participants had.
These conversations were designed to onboard participants, build initial rapport between them and their allocated researcher, and ensure everyone taking part was clear on the purpose and context of the study before progressing.
The same researcher was used across research stages for each participant in order to build the trust needed to discuss personal and often sensitive experiences openly.
Stage 2: Pause and consider
Following the introductory call, participants were given approximately 1 week to reflect on the topics and themes that would be covered in their interview. They were provided with a list of areas to consider (see Appendix B) but were not asked to produce any written output.
This stage was designed to give participants time and space to consolidate their thinking where they may not have had the opportunity to do so, without placing any undue pressure on them ahead of the conversation.
Stage 3: In-depth interviews
60 to 75 minute individual in-depth interviews were then conducted online with each participant. The conversations explored participants’ experiences of someone else’s gambling journey, covering when they were first aware of their gambling through to the present.
We heard about the consequences they had experienced across relationships, finances, and health and well-being, their own relationship with gambling, experiences of seeking and/or accessing help and support, and experiences of external factors such as advertising and operator practices.
Researchers employed a narrative-led approach, giving participants space to share what felt most significant to them.
Data were analysed thematically, combining insights to identify consistent patterns and areas of divergence.
Next sectionLived Experience Advisory Panel
Last updated: 25 June 2026
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