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Report

Investigating the coherence and comparability of estimates from the GSGB with industry data from the Bingo Association

This report investigates the coherence and comparability of estimates from the Gambling Survey for Great Britain (GSGB) with industry data from the Bingo Association

Published
9 April 2026

Last updated
9 April 2026 - Changes

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  1. Contents
  2. What the landscape of land-based (or in-person) bingo looks like

What the landscape of land-based (or in-person) bingo looks like

During the reporting period from April 2024 to March 2025, our industry statistics showed that Gross Gambling Yield (GGY) from land-based bingo was higher than that from online bingo. While online bingo generated £165.6 million, land-based bingo generated £650.4 million in GGY. However, of this £650.4 million from land-based bingo, £226.4 million is from bingo games and £424.0 million is generated by gaming machines in bingo premises.

A similar pattern was seen in our GSGB (2024) statistics, which showed that adults were more likely to participate in bingo in-person than online in the past 4 weeks (3.3 percent and 2.5 percent respectively). These findings suggest that playing bingo in-person at a venue is more popular than online bingo.

Our Investigating the relationship between reasons for gambling and different gambling activities research shows distinct differences in the motivations for gambling between those who played bingo online and those who participated in-person. Social motivations for participating in gambling (that is, gambling for fun or excitement) were the only significant reasons among those who participated in bingo in-person, no other reasons per the research were significant. This suggests that people who gamble for reasons other than social reasons were less likely to play bingo in person.

Building on these social motivations for playing Bingo, there has been a rise of novel in-person bingo formats, such as Bongo’s Bingo, which blends traditional bingo with a party atmosphere, and previous initiatives like Spingo, introduced by Mecca, which combined exercise with bingo to create a fun, social experience. These examples indicate that bingo played in-person is becoming more diversified, expanding beyond traditional bingo clubs and potentially attracting a new cohort of players.

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