Report
Initial findings from new data on consumer trust – GSGB
Initial findings from new data on consumer trust – GSGB
Conclusion
These initial findings provide an early view of how we will be able to monitor consumer trust using the Gambling Survey for Great Britain. The results show that trust varies across different aspects of the gambling experience, with higher agreement in areas relating to withdrawals and regulatory accountability and lower agreement in areas relating to fairness and promotions. This granularity will enable us to identify areas for further research and attention and provides a more nuanced picture of the complex drivers that influence consumer trust. Differences by age, gambling activity, and recent experience demonstrate that trust is not uniform and that consumers hold diverse views depending on their circumstances and patterns of play.
The composite trust score of 47.9 offers a baseline for future measurement and continued development of the trust framework. As this measure remains in development, findings should be interpreted as indicative rather than definitive and will be refined as more data becomes available.
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Initial findings from new data on consumer trust - Next steps
Last updated: 23 July 2026
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