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Report

Gambling Survey for Great Britain - Annual report (2025): Official statistics

This report contains findings from the third year (2025) of the Gambling Survey for Great Britain (GSGB).

  1. Contents
  2. Appendix A - Online questionnaire
  3. Appendix A - Online questionnaire part 1

Appendix A - Online questionnaire part 1

This online questionnaire content was used for the 2025 Gambling Survey for Great Britain (GSGB).

Respondents were given the opportunity to complete an online or paper version of the questionnaire. Some questions were asked only on the online version of the questionnaire and where this is the case, this has been specified.

Lifestyle questions

(The following question was asked only on the online version)

Age Check

(Ask all)

This survey is for adults aged 18 years and older. Please confirm that you are aged 18 years or older.

Responses include:

  1. Yes, I am aged 18 years or over
  2. No, I am under the age of 18 years

Leisure Activities

(Ask all)

In the past 4 weeks, which of the following activities, if any, did you do?

  1. Spend time with friends and/or family face to face
  2. Listen to music and/or podcasts
  3. Watch TV and/or streaming services
  4. Watch live sports (including at a venue or on TV)
  5. Play computer and/or video games
  6. Play board and/or card games
  7. Go out for a meal
  8. Visit a coffee shop
  9. Go to pubs and/or bars and/or clubs
  10. Go shopping for leisure (excluding supermarket and/or grocery shopping)
  11. Play sports or do exercise
  12. Go to the cinema, visit museums or art galleries
  13. Go to the theatre, watch live music or other performance events
  14. Help in the community (for example volunteering and/or befriending)

Responses include:

  1. Yes
  2. No

(Ask all)

Purpose of internet usage

In the past 4 weeks have you used the internet for any of the following?

Please select all that apply

  1. Communication via instant messaging, video or voice calls (for example via WhatsApp, Skype, FaceTime)
  2. Using social media (to post or browse)
  3. Watching livestream videos (for example on YouTube and/or TikTok and/or Twitch)
  4. Watching video content (not live) (for example Instagram Reels and/or TikTok and/or YouTube)
  5. Watching TV and/or films via online streaming services (for example Netflix and/or Amazon Prime and/or BBC iPlayer)
  6. Listening to and/or downloading music and/or podcasts
  7. Online shopping
  8. Online banking
  9. Finding out information including news or weather
  10. Playing games online (for example puzzle games and/or video games)
  11. Something else

Gambling participation questions

(Ask all)

Gambled in the past year

Have you spent money on any of the following activities, including online and in-person, in the last 12 months?

  1. Tickets for the National Lottery draws – Lotto, Euromillions, Thunderball, Hotpicks, Set for Life
  2. Tickets for other charity lotteries, including the Health Lottery, Postcode Lottery and other lotteries
  3. National Lottery scratchcards
  4. Other scratchcards brought in-person
  5. National Lottery online instant win games
  6. Other online instant win games
  7. Betting on sports and racing online and/or via an App, including virtual sports and/or races and e-sports
  8. Betting on sports and racing in-person, for example at a bookmakers, including virtual sports and/or races and e-sports
  9. Betting on the outcome of events such as TV shows, elections online and/or via an App
  10. Betting on the outcome of events such as TV shows, elections in-person, for example at a bookmakers
  11. Bingo played online and/or via an App
  12. Bingo played at a venue for example a bingo hall, social club
  13. Casino games played online and/or via an App, for example Poker, Roulette, Blackjack
  14. Casino games played at a casino for example Poker, Roulette, Blackjack
  15. Casino games (for example Poker, Roulette, Blackjack) played on a machine and/or terminal in a venue for example casino, bookmakers, club, pub
  16. Fruit and/or slot machines played in-person
  17. Fruit and/or slot machines played online and/or via an App
  18. Football pools
  19. Private betting with for example friends, family, colleagues
  20. Another form of gambling in the last 12 months

Responses include:

  1. Yes
  2. No

If respondents did not gamble in the past year, they were routed forward to the gambling attitude questions.

(The following question was asked only on the online version)

If respondents gambled in the past year on ‘Another form of gambling’, they were required to answer the following.

Money spent on gambling activities in the past 12 months

During the past 12 months, which other gambling activities did you spend money on? (open text response)

If respondents gambled in the past year, they were required to answer the following.

Feelings towards gambling

Thinking about the last time you spent money on gambling (in essence, lotteries, scratchcards, betting, bingo, casino games or fruit and/or slot machines) how did you feel? Please provide a number between 0 and 10, with 0 indicating ‘hated it’ and 10 indicating ‘loved it’. (open numerical response)

If respondents gambled in the past year, they were required to answer the following.

Reasons for gambling

The following question lists reasons that some people have given about why they take part in the gambling activities listed earlier in the questionnaire. For each one, please state how often these are reasons why you take part in some of these activities. I take part in these activities…

  1. …for the chance of winning big money
  2. …because it’s fun
  3. …as a hobby or a pastime
  4. …to escape boredom or to fill my time
  5. …because I’m worried about not winning if I do not play
  6. …to compete with others (for example, bookmaker, other gamblers)
  7. …because it’s exciting
  8. …for the mental challenge or to learn about the game or activity
  9. …because of the sense of achievement when I win
  10. …to impress other people
  11. …to be sociable
  12. …because it helps when I’m feeling tense
  13. …to make money
  14. …to relax
  15. …because it’s something that I do with my friends or family

Responses include:

  1. Always
  2. Often
  3. Sometimes
  4. Never

If respondents gambled in the past year, they were required to answer the following.

Problem Gambling Severity Index (PGSI) questions

In the last 12 months, how often…

  1. …have you bet more than you could really afford to lose?
  2. …have you needed to gamble with larger amounts of money to get the same feeling of excitement?
  3. …have you gone back to try to win back the money you’d lost?
  4. …have you borrowed money or sold anything to get money to gamble?
  5. …have you felt that you might have a problem with gambling?
  6. …have you felt that gambling has caused you any health problems, including stress or anxiety
  7. …have people criticised your betting, or told you that you have a gambling problem, whether or not you thought it is true?
  8. …have you felt your gambling has caused financial problems for you or your household?
  9. …have you felt guilty about the way you gamble or what happens when you gamble?

Responses include:

  1. Almost always
  2. Most of the time
  3. Sometimes
  4. Never

(The following question was asked only on the online version)

If respondents gambled in the past year, they were required to answer the following.

Binge question 1

In the last 12 months, how often, if at all, have you ever experienced a moment when you spent more than you’d intended while gambling, or you ignored any spending limits you usually give yourself?

  1. Never
  2. Once or twice
  3. A few times
  4. Quite often

If respondents selected ‘never’ to binge question 1, they were routed forward to the Problem Gambling Severity Index (PGSI) questions.

(The following question was asked only on the online version)

Binge question 2

In the last 12 months, would you say you’ve ever had a gambling ‘binge’?

  1. Yes
  2. No

If respondents selected ‘no’ to binge question 2, they were required to route to the PGSI questions.

(The following question was asked only on the online version)

Binge question 3

Thinking about the last time you had a gambling ‘binge’, how did you feel about it during, and afterwards?

  1. While you were gambling
  2. Afterwards

Responses include:

  1. Bad, I wish I had not gambled as much as I did
  2. Neutral
  3. Good, I had a lot of fun

(The following question was asked only on the online version)

If respondents answered ‘Yes’ to binge question 2, they were required to answer the following question.

Binge question 4

Thinking about the last time you had a gambling ‘binge’, what activity or activities was it?

Please select all that apply

  1. Tickets for the National Lottery draws – Lotto, Euromillions, Thunderball, Hotpicks, Set for Life
  2. Tickets for other charity lotteries, including the Health Lottery, Postcode Lottery and other lotteries
  3. National Lottery scratchcards
  4. Other scratchcards
  5. National Lottery online instant win games
  6. Other online instant win games
  7. Betting on sports and racing online and/or via an App, including virtual sports and/or races and e-sports
  8. Betting on sports and racing in-person, for example at a bookmakers, including virtual sports and/or races and e-sports
  9. Betting on the outcome of events such as TV shows, elections online and/or via an App
  10. Betting on the outcome of events such as TV shows, elections in-person, for example at a bookmakers
  11. Bingo played online and/or via an App
  12. Bingo played at a venue for example, a bingo hall, social club
  13. Casino games played online and/or via an App for example, Poker, Roulette, Blackjack
  14. Casino games played at a casino for example, Poker, Roulette, Blackjack
  15. Casino games (for example, Poker, Roulette, Blackjack) played on a machine and/or terminal in a venue for example, casino, bookmakers, club, pub
  16. Fruit and/or slot machines played in-person
  17. Fruit and/or slot machines played online and/or via an App
  18. Football pools
  19. Private betting with for example, friends, family, colleagues
  20. Another form of gambling in the last 12 months

(The following question was asked only on the online version)

If respondents gambled in the past year, they were required to answer the following.

Awareness of gambling management tools

Which, if any, of the following gambling management tools are you aware of, specifically to reduce gambling?

Please select all that apply

  1. Self-excluded from gambling companies’ websites (via GAMSTOP), premises or a specific product
  2. Set spend, loss or deposit limits on the amount of money spent gambling
  3. Set reminders, limits or a ‘time out’ to control the time spent gambling
  4. Using blocking software to stop access to gambling websites
  5. Asking my bank to block payments to gambling companies
  6. Taking a break from online websites without using a specific gambling management tool
  7. None of the above

(The following question was asked only on the online version)

If respondents gambled in the past year, they were required to answer the following.

Reduction of gambling

In the past 12 months, have you tried to stop, reduce or cut down on the amount of gambling you do?

Responses include:

  1. Yes
  2. No

(The following question was asked only on the online version)

If respondents answered ‘Yes’ to the reduction of gambling question, they were required to answer the following.

Usage of gambling management tools

Which, if any, of the following did you use to help you reduce or stop your gambling?

Please select all that apply

  1. Self-excluded from gambling companies’ websites (via GAMSTOP), premises or a specific product
  2. Set spend, loss or deposit limits on the amount of money I spent gambling
  3. Set reminders, limits, or a ‘time out’ to control the time I spent gambling
  4. Used blocking software to stop me accessing gambling websites
  5. Asked my bank to block payments to gambling companies
  6. Took a break from online websites without using a specific gambling management tool
  7. None of the above

(The following question was asked only on the online version)

If respondents did use a gambling management tool, they were required to answer the following.

Impact of gambling management tools

You said you have used a gambling management tool in the past 12 months. How has the tool or tools that you have used changed the amount of gambling you do?

Responses include:

  1. I have reduced the time or money I spent gambling
  2. There has been no impact on my gambling behaviour
  3. I have increased the time or money spent gambling

(The following question was asked only on the online version)

If respondents gambled in the past year, they were required to answer the following.

Gambling treatment

In the past 12 months, how happy or unhappy have you been with the way gambling companies have treated you when you’ve gambled with them?

Responses include:

  1. Very happy
  2. Happy
  3. Neither happy nor unhappy
  4. Unhappy
  5. Very unhappy

(The following question was asked only on the online version)

If respondents answered ‘Unhappy’ or ‘Very unhappy’ to the gambling treatment question, they were required to answer the following.

Gambling complaints

What action, if any, did you take?

Please select all that apply.

  1. Complained directly to the gambling company (in essence, betting shop, casino, online company and so on)
  2. Complained directly to the Gambling Commission
  3. Complained directly to an Alternative Dispute Resolution Body (ADR)
  4. Complained through a complaints handling tool such as Resolver
  5. I did not take any action, but I did want to make a complaint
  6. I did not need to make a complaint

Impact of own gambling questions

If respondents gambled in the past year, they were required to answer the following.

Impact of own gambling questions – set 1

The next few questions are about the impact that gambling can have on some people. Please answer as honestly as you can. All of the answers you provide will be entirely confidential.

Thinking about your own gambling, how often in the last 12 months has your own gambling led you to...

  1. ...reduce or cut back your spending on everyday items such as food, bills and clothing?
  2. ...use savings or borrow money for example, from family and/or friends, credit cards, overdrafts and/or loans, money lenders?
  3. ...experience conflict or arguments with friends, family and/or work colleagues?
  4. ...feel isolated from other people, left out or feel completely alone?
  5. ...lie to family, or others, to hide the extent of your gambling?
  6. ...be absent or perform poorly at work or study?

Responses include:

  1. Very often
  2. Fairly often
  3. Occasionally
  4. Never

If respondents gambled in the past year, they were required to answer the following.

Impact of own gambling questions – set 2

In the last 12 months…

  1. …have you lost something of significant financial value such as your home, business, car or been declared bankrupt because of your own gambling?
  2. …has your relationship with someone close to you, such as a spouse, partner, family member or friend broken down because of your own gambling?
  3. …have you experienced violence or abuse because of your own gambling?
  4. …have you committed a crime in order to finance gambling or to pay gambling debts?

Responses include:

  1. Yes
  2. No

If respondents gambled in the past year, they were required to answer the following.

Impact of own gambling questions – set 3

In the last 12 months, has your own gambling led you to seek to help, support or information online, in-person or by telephone from…

  1. …mental health services?
  2. …food banks or other welfare organisations?
  3. …relationship counselling and support services?
  4. …gambling support services?

Responses include:

  1. Yes
  2. No

If respondents gambled in the past year, they were required to answer the following.

Consumer trust

The next question relates to consumer trust in the gambling industry.

Thinking about all activities you have engaged in (such as betting, casino, bingo and lottery), both online and in person, how much do you agree or disagree with the following statements?

  1. Gambling companies are held accountable by a regulator if their conduct falls short of standards
  2. Gambling companies are free from corruption
  3. Gambling games and machines are fair and free of errors
  4. Activities, offers and odds provided by gambling companies are clear, easy to understand and not misleading
  5. Effective measures are in place to protect young, and other vulnerable, people when gambling
  6. Gambling companies have effective checks in place before they allow people to gamble (for example ID checks, financial checks)
  7. Gambling promotions and incentives do not encourage excessive gambling
  8. It is quick and easy to withdraw and collect my winnings

Responses include:

  1. Agree strongly
  2. Agree slightly
  3. Neither agree nor disagree
  4. Disagree slightly
  5. Disagree strongly
  6. Do not know

Gambling participation - Lottery follow-up questions

If respondents gambled in the past year on either tickets for the National Lottery draws – Lotto, Euromillions, Thunderball, Hotpicks, Set for Life or tickets for other charity lotteries, including the Health Lottery, Postcode Lottery and other lotteries, they were required to answer the following questions.

Frequency of purchasing lottery tickets in the past 4 weeks

In the past 4 weeks, how often, if at all, have you spent money on any of the following activities, including online and in person?

  1. Tickets for National Lottery draws – Lotto, Euromillions, Thunderball, Hotpicks, Set for Life online and/or via an App?
  2. Tickets for National Lottery draws – Lotto, Euromillions, Thunderball, Hotpicks, Set for Life in person for example, at a shop, garage?
  3. Tickets for other charity lotteries, including the Health Lottery, Postcode Lottery and other lotteries online and/or via an App?
  4. Tickets for other charity lotteries, including the Health Lottery, Postcode Lottery and other lotteries in person for example, at a shop, garage?

Responses include:

  1. Not in the past 4 weeks
  2. About once
  3. About once a fortnight
  4. About once a week
  5. A few times a week
  6. Everyday

If respondents had spent money on lottery tickets in the past 4 weeks either ‘About once’, ‘About once a fortnight’, ‘About once a week’, ‘A few times a week’, or ‘Everyday’, they were required to answer the following.

Lottery tickets purchased in the past 4 weeks

Which of the following, if any, lottery tickets did you buy in the past 4 weeks?

Please select all that apply

  1. Lotto
  2. Euromillions
  3. Thunderball
  4. Lotto Hotpicks
  5. Euromillions Hotpicks
  6. Set for Life
  7. Health lottery
  8. Postcode lottery
  9. Other lottery tickets, including for charity

(The following question was asked only on the online version)

If respondents had spent money on National Lottery draw tickets in person in the past 4 weeks, they were required to answer the following.

National Lottery tickets bought with a credit card

In the past 4 weeks have you used a credit card to pay for National Lottery Draw tickets in person, for example, at a shop or garage.

Responses include:

  1. Yes
  2. No
  3. Cannot remember

Gambling participation - Scratchcards and instant win games follow-up questions

If respondents gambled in the past year on either National Lottery scratchcards, Other scratchcards, National Lottery online instant win games or Other online instant wins, they were required to answer the following questions.

Frequency of purchasing scratchcards in the past 4 weeks

In the past 4 weeks, how often, if at all, have you spent money on any of the following activities, including online and in person?

  1. National Lottery scratchcards
  2. Other scratchcards brought in-person
  3. National Lottery online instant win games
  4. Other online instant win games

Responses include:

  1. Not in the past 4 weeks
  2. About once
  3. About once a fortnight
  4. About once a week
  5. A few times a week
  6. Everyday

If respondents gambled in the past 4 weeks on National Lottery scratchcards, they were required to answer the following question.

Type of National Lottery scratchcard played in past 4 weeks

You mentioned that you have played National Lottery scratchcards in the past 4 weeks. Which of the following types of National Lottery scratchcards have you played in the past 4 weeks?

Please select all that apply

  1. £1 scratchcards
  2. £2 scratchcards
  3. £3 scratchcards
  4. £5 scratchcards
  5. Do not know and/or cannot remember the value

If respondents had spent money on National Lottery scratchcards in person in the past 4 weeks they were required to answer the following.

Type of National Lottery online instant win played in past 4 weeks

You mentioned that you have played National Lottery online instant win games in the past 4 weeks. Which of the following types of National Lottery online instant win games have you played in the past 4 weeks?

Please select all that apply

  1. Online instant win games costing less than £1
  2. £1 online instant win games
  3. £2 online instant win games
  4. £3 online instant win games
  5. £5 online instant win games
  6. Do not know and/or cannot remember the value

(The following question was asked only on the online version)

If respondents had spent money on National Lottery online instant wins or other online instant wins in the past 4 weeks they were required to answer the following.

National Lottery scratchcards bought with a credit card

In the past 4 weeks have you used a credit card to pay for National Lottery scratchcards in person, for example, at a shop or garage.

Responses include:

  1. Yes
  2. No
  3. Cannot remember

Gambling participation - Betting follow-up questions

If respondents gambled in the past year on either Betting on sports and racing online and/or via an App, including virtual sports and/or races and e-sports, Betting on sports and racing in-person, for example at a bookmakers, including virtual sports and/or races and e-sports, Betting on the outcome of events such as TV shows, elections online and/or via an App, or Betting on the outcome of events such as TV shows, elections in-person, for example at a bookmakers, they were required to answer the following questions.

Frequency of betting in the past 4 weeks

In the past 4 weeks, how often, if at all, have you spent money on any of the following activities, including online and in person?

  1. Betting on sports and racing online and/or via an App, including virtual sports and/or races and e-sports
  2. Betting on sports and racing in-person, for example, at a bookmakers, including virtual sports and/or races and e-sports
  3. Betting on the outcome of events such as TV shows, elections online and/or via an App
  4. Betting on the outcome of events such as TV shows, elections in-person, for example, at a bookmakers

Responses include:

  1. Not in the past 4 weeks
  2. About once
  3. About once a fortnight
  4. About once a week
  5. A few times a week
  6. Everyday

If respondents spent money on betting in the past 4 weeks either ‘About once’, ‘About once a fortnight’, ‘About once a week’, ‘A few times a week, or 'Everyday’, they were required to answer the following.

Whether have bet in play

In the past 4 weeks, have you bet in-play when betting on sports and/or races or the outcome of events? In-play betting means betting on things that happen once the game, match or event has started for example, who will win, next goal scorer, next point, next person to be eliminated.

  1. Yes
  2. No

If respondents answered ‘No’, they were routed to the ‘whether used a betting exchange’ question.

How often bet in play

How often have you bet in-play in the past 4 weeks? If you are unsure, please estimate.

  1. About once
  2. About once a fortnight
  3. About once a week
  4. A few times a week
  5. Everyday

Typical number of in play bets

Thinking back over the past 4 weeks, how many in-play bets would you typically make once an individual game, match or event had started? If you are unsure, enter your best estimate.

Please enter a number.

If respondents spent money on betting in the past 4 weeks either ‘About once’, ‘About once a fortnight’, ‘About once a week’, ‘A few times a week,’ Everyday’, they were required to answer the following.

Whether used betting exchange

Did you use a betting exchange in the past 4 weeks?

  1. Yes
  2. No

If respondents spent money on Betting on sports or racing online in past 4 weeks, or Betting on sports or racing in person past 4 weeks, either ‘About once’, ‘About once a fortnight’, ‘About once a week’, ‘A few times a week, 'Everyday’, they were required to answer the following.

Activities bet on in the past 4 weeks

Which of the following did you spend money betting on in the past 4 weeks?

Please select all that apply

  1. Live football
  2. Live tennis
  3. Live horse racing
  4. Live dog racing
  5. Other live sports
  6. E-sports
  7. Virtual games and/or races
  8. None of these

Gambling participation - Bingo follow-up questions

If respondents gambled in the past year on either Bingo played online and/or via an app or Bingo played at a venue, for example a bingo hall, social club, they were required to answer the following questions.

Frequency of playing bingo in the past 4 weeks

During the past 4 weeks, how often, if at all, have you spent money playing bingo…

  1. …online and/or via an App?
  2. …at a venue, for example, a bingo hall, social club?

Responses include:

  1. Not in the past 4 weeks
  2. About once
  3. About once a fortnight
  4. About once a week
  5. A few times a week
  6. Everyday

(The following question was asked only on the online version)

If respondents spent money on Bingo in past 4 weeks, ‘About once’, ‘About once a fortnight’, ‘About once a week’, ‘A few times a week, 'Everyday’, they were required to answer the following.

Gambling participation - Bingo location

You mentioned that you have spent money playing bingo at a venue in the past 4 weeks, where did you play? Please select all that apply.

  1. Bingo club (for example Buzz Bingo, formerly Gala, Mecca, Club 3000, Castle Bingo)
  2. Working men’s club or social club
  3. Holiday park for example Butlins and/or Park Resorts and/or Parkdean resorts
  4. Bingo themed social event (not in a bingo club) for example Bongo’s Bingo
  5. At a fundraising event for example community centre, village hall, school event
  6. Bar and/or pub
  7. Workplace or corporate event
  8. Holiday resort/hotel abroad
  9. In an arcade including high street and seaside arcades
  10. Other, please specify: OTHER

Gambling participation – Casino follow-up questions

If respondents have gambled in the past year on either Casino games played online and/or via an App for example, Poker, Roulette, Blackjack, Casino games played at a casino for example Poker, Roulette, Blackjack or Casino games (for example Poker, Roulette, Blackjack) played on a machine and/or terminal in a venue for example casino, bookmakers, club, pub, they were required to answer the following questions.

Frequency of casino games in the past 4 weeks

During the past 4 weeks, how often, if at all, have you spent money playing casino games for example, poker, roulette, blackjack…

  1. …online and/or via an App?
  2. …in-person at a casino?
  3. …on a machine and/or terminal in a venue, for example, casino, bookmakers, club, pub?

Responses include:

  1. Not in the past 4 weeks
  2. About once
  3. About once a fortnight
  4. About once a week
  5. A few times a week
  6. Everyday

(The following question was asked only on the online version)

If respondents spent money on casino games online either ‘About once’, ‘About once a fortnight’, ‘About once a week’, ‘A few times a week, 'Everyday’, they were required to answer the following.

Live Dealer

When playing casino games for example, Poker, Roulette, Blackjack in past 4 weeks online and/or via an App, did you play with a live dealer?

  1. Yes, always
  2. Yes, but not always
  3. No, never

Gambling participation – Fruit and/or slots follow-up questions

If respondents gambled in the past year on either Fruit and/or slot machines in-person or Fruit and/or slot machines played online and/or via an app, they were required to answer the following questions.

Frequency of fruit and/or slots in the past 4 weeks

During the past 4 weeks, how often, if at all, have you spent money playing fruit or slot based games…

  1. …online and/or via an App?
  2. …on a fruit or slot machine?

Responses include:

  1. Not in the past 4 weeks
  2. About once
  3. About once a fortnight
  4. About once a week
  5. A few times a week
  6. Everyday

If respondents spent money on fruit or slot machines ‘About once’, ‘About once a fortnight’, ‘About once a week’, ‘A few times a week,’ 'Everyday’, they were required to answer the following.

Where played fruit and/or slot games on machines

In the past 4 weeks, where did you play fruit or slot machines?

Please select all that apply

  1. Pub, bar or club
  2. Gaming centre or arcade
  3. Casino
  4. Bingo hall or social club
  5. Bookmakers
  6. Other, please specify

If respondents gambled in the past year on either football pools, private betting with for example friends, family, colleagues or another form of gambling, they were required to answer the following questions.

Football pools, private betting or another form of gambling in the past 4 weeks

In the past 4 weeks, have you spent money on any of these activities, including online?

  1. Football pools
  2. Private betting with for example, friends, family colleagues
  3. Another form of gambling in the past 4 weeks

Responses include:

  1. Yes
  2. No

(The following question was asked only on the online version)

If respondent has played online bingo, betting and casino in past 12 months, they were required to answer the following questions.

Direct Marketing

In terms of direct marketing, you receive about online bingo, betting and/or casino games from gambling companies, such as email or text messages, to what extent do agree or disagree with the following statements?

  1. I feel I have enough control over my marketing preferences
  2. I feel informed about the products I opted to receive marketing for
  3. I only receive the gambling marketing that I have subscribed to
  4. I am satisfied with the volume of gambling marketing that I receive

Responses:

  1. Agree strongly
  2. Agree slightly
  3. Neither agree nor disagree
  4. Disagree slightly
  5. Disagree strongly
  6. Do not know

(The following question was asked only on the online version)

Respondents that have played online casinos in past 4 weeks are required to answer the following casino question.

Casino Change

There have been a number of changes introduced this year for online casino games, and we are interested in how your recent play on casino products and/or games may have changed compared with any play prior to January 2025. By online casino play games, we mean for example Roulette or Blackjack rather than slot machine games.

To what extent do you agree or disagree with the following statements?

  1. I feel like online casino products and/or games have become less intensive or slower (more difficult to become engrossed in)
  2. I have found it harder to play multiple online casino games at once
  3. I feel like it is easier for me to stop while playing online casino games
  4. I tend to binge less when playing online casinos
  5. I find it easier to see how much time I have spent playing an online casino game
  6. I find it easier to keep track of how much money I have spent playing online casino games
  7. The number of times I have spent more money than I can afford to lose whilst playing online casino games has decreased
  8. The amount of time that I have spent playing online casino games has decreased
  9. I enjoy playing online casino games less than I did previously

Responses

  1. Agree strongly
  2. Agree slightly
  3. Neither agree nor disagree
  4. Disagree slightly
  5. Disagree strongly
  6. Do not know and/or Not applicable and/or I have not played prior to January 2025

(The following question was asked only on the online version)

(Ask all)

Online free to play games

This question is about online free-to-play games where you do not have to pay to gamble.    

These games look and play like normal gambling games – for example Roulette, Poker, Slot machines and Bingo. They can include demos for gambling games on gambling websites. They can also include football prediction games that require players to have a gambling account to play for free but offer monetary prizes.  

You might also play these games on social networking sites or use an app on a smartphone or tablet.    

When, if ever, have you played online free-to-play games?   

Responses include:  

  1. In the past 4 weeks   
  2. In past 12 months  
  3. Over 12 months ago 
  4. I have never played them 
  5. Do not know

(The following question was asked only on the online version)

If respondents gambled online, they were required to answer the following.

Gambling website use

This next question is about the ways in which you interact with gambling websites. Have you ever…

  1. …used a Virtual Private Network (VPN) specifically to access a gambling website that was not otherwise available in Great Britain
  2. …placed a bet and/or played a game on a gambling website using cryptocurrency (for example Bitcoin)
  3. …placed a bet and/or played a game on a gambling website using money directly from your credit card (that can be paid off each month)
  4. …placed a bet and/or played a game on a gambling website using Non-Fungible Tokens (NFTs) or virtual assets
  5. …signed up to a gambling website because you knew you would not need to verify your age or identity
  6. …cancelled a withdrawal before it reached your bank and/or wallet on a gambling website
  7. …used a gambling website that you knew was not on GamStop

Responses (select one option per statement)

  1. Yes, in the past 4 weeks
  2. Yes, in the past 12 months
  3. Yes, more than 12 months ago
  4. No, never
  5. Do not know
  6. Prefer not to say

(The following question was asked only on the online version)

If respondents gambled online, they were required to answer the following.

Intentional unlicensed usage

In Great Britain, gambling websites are regulated by the Gambling Commission. As the regulator, the Commission provides licences to companies allowing them to operate in Britain if they meet a set of rules and requirements. Examples of some gambling companies licensed by the Commission include well-known companies such as William Hill, Bet365, Ladbrokes, and Coral.

Sometimes, however, there are some gambling companies that operate gambling websites in Great Britain without having a licence from the Commission. These websites may have a licence to operate in a different country, or not have one at all, from any country.

Have you intentionally gambled on a gambling website that did not have a licence to operate in Great Britain?

We want to assure you that the information you provide in this survey is completely confidential, and that individuals who gamble with unlicensed websites are not engaging in illegal activity.

Responses (select one option)

  1. Yes, in the past 4 weeks
  2. Yes, in the past 12 months
  3. Yes, more than 12 months ago
  4. No, never
  5. Do not know
  6. Prefer not to say

(The following question was asked only on the online version)

Respondents that have intentionally gambled on a gambling website in past 4 weeks that did not have a licence to operate in Great Britain are required to answer the following question.

Site verification

Which gambling website(s) have you used in the last 4 weeks that you believe do not have a licence from the Gambling Commission?

Everything you tell us is completely confidential, we’ll only use this information to check the licensing status of these companies for research purposes.

Please enter your answers below.

(The following question was asked only on the online version)

(Ask all)

Gambling adjacent activities

In the past 4 weeks, which of the following, if any, have you spent money on?

  1. Buying and selling stocks, shares and bonds through a stockbroker (for example a licenced financial professional)   
  2. Buying and selling stocks, shares and bonds through an investment company (for example Vanguard, JP Morgan or Hargreaves Lansdown)
  3. Buying and selling stocks and shares yourself with a mobile and/or App service (for example eToro, Robinhood or Pepperstone)
  4. Buying and selling cryptocurrencies (for example Bitcoin, Dogecoin, Ethereum)
  5. Gambling with cryptocurrencies (for example Bitcoin, Dogecoin, Ethereum)
  6. Buying or selling non-fungible tokens (NFTs)
  7. Investing in the Metaverse
  8. Spread betting
  9. Binary options (betting on whether an event will happen or not)
  10. Futures trading (metals and currency)
  11. None of these
Next section
Appendix A - Online questionnaire part 2
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