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Gambling Survey for Great Britain - Annual report (2024): Official statistics

Gambling Survey for Great Britain - Annual report (2024): Official statistics

Published
2 October 2025

Last updated
2 October 2025 - Changes

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  1. Contents
  2. Headline findings

Headline findings

This report contains findings from the second year of the Gambling Survey for Great Britain (GSGB).

The survey aims to collect data to enable us to further understand:

  • who participates in gambling
  • what type of gambling activities they participate in
  • experiences of and reasons for gambling
  • the consequences that gambling can have on individuals and others close to them.

This survey was conducted using a push-to-web approach, with data collected from 19,714 adults aged 18 years and older living in Great Britain. Fieldwork was carried out between January 2024 and January 2025, consisting of 4 waves running quarterly. The survey is commissioned by the Gambling Commission and carried out by the National Centre for Social Research in collaboration with the University of Glasgow.

Interpretation of the data

The GSGB data outlined in this report represents the second year of the new baseline, against which changes can be compared. Although the sample size was smaller in year 1 than year 2, both surveys are sufficiently powered to enable comparison of estimates, some of which we present in this report.

It is important to note that the GSGB uses a push-to-web methodology, which differs from the survey data collection methods previously used to gather data on gambling. Therefore, in line with the general literature in this area, and the recent Sturgis (2025) report (opens in new tab) that the presence of an interviewer has a substantial effect on reported gambling impacts, comparisons with surveys prior to year one of the GSGB should not be made.

The GSGB, like most other surveys, collects information from a sample of the population. Statistics based on surveys are therefore estimates, rather than precise figures, and are subject to a margin of error (a 95 percent confidence interval1). Generally, the larger the sample the smaller the margin of error. Consequently, the GSGB Year 2 survey has a sample size of just under 20,000 participants to minimise the margin of error. Throughout this report, unless specified otherwise, findings that have been included and all differences noted between subgroups are significant at the 95 percent significance level.

References

1 A 95 percent confidence interval indicates a range of which the true population value lies, with 95 percent certainty. For example, if the survey was repeated multiple times, such a 95 percent confidence interval would contain the true value 95 percent of the time.

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