Guidance
Beyond the Bet: Gambling, Engagement and Informed Choice at the 2026 World Cup
The Gambling Commission's research on Gambling, Engagement and Informed Choice at the 2026 World Cup
Findings
Contents
- Who bet on the World Cup? Information about who bet on the 2026 World Cup
- What types of bets did people place? Information about what types of bets people placed during the 2026 World Cup
- Why did people bet and how did they choose what bets to place? Information about why people bet and how they chose what bets to place during the 2026 World Cup
- Informed choice and comprehension Information about informed choice and comprehension for bets during the 2026 World Cup
- How do World Cup bettors compare with other research? Information about how World Cup bettors compare with other research
2026 World Cup - Methodology Next section
2026 World Cup - Conclusion and next steps
Last updated: 10 November 2026
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