Guidance
Beyond the Bet: Gambling, Engagement and Informed Choice at the 2026 World Cup
The Gambling Commission's research on Gambling, Engagement and Informed Choice at the 2026 World Cup
What types of bets did people place?
In all 3 groups of bettors, respondents were most likely to place one bet per match, although betting frequency varied between bettor types. Existing bettors were more likely than other bettors to bet more than once per match.
Match result was the most popular type of bet for all bettor types (44%), followed by outright tournament bets such as overall winner (28%), and bet builders (27%). Existing bettors were the most likely to use bet builders (34% compared to 21% and 10% of occasional and new bettors) and used a wider variety of bet types including accumulators and in play bets. Occasional bettors also showed a preference for outright tournament bets and both teams to score, while betting on the correct score was a higher ranked choice for new bettors compared to other groups.
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Why did people bet and how did they choose what bets to place?
Last updated: 10 November 2026
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