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Market impact data on gambling behaviour - operator data to Sept 2025

12 November 2025

The Gambling Commission has published further data on the gambling industry in Great Britain.

This data, sourced from operators, reflects the period between March 2020 and September 2025, inclusive, and covers online and in-person gambling covering betting premises found on Britain’s high streets.

Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.

This release compares Quarter 2 (Q2) of financial year 2025 to 2026, with Q2 of 2024 to 2025, looking at how the market has changed in comparative periods over a year.

This is the second quarter since the maximum stake limit for online slots games was introduced. The £5 limit for all adults went live 9 April 2025 and the £2 limit for adults aged 18 to 24 went live 21 May 2025.

Note: We encourage you to always refer to the most recent excel data document which contains updated data for the entire period. This can be found on Gambling business data on gambling to September 2025 (published November 2025)

The latest operator data shows:

  • online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.42 billion, an increase of 8 percent from Q2 the previous year. The overall number of total bets and spins increased 3 percent Year-on-Year (YoY), to 26.1 billion, whilst the average monthly active accounts1 in the quarter decreased 7 percent, to 12 million during the same time-frame.
  • real event betting GGY increased by 12 percent YoY to £508 million. The number of bets decreased 3 percent, while the average monthly active accounts in Q2 decreased 14 percent.
  • slots GGY increased 9 percent to £747 million YoY. The number of spins increased 4 percent to 24.4 billion while the average monthly active accounts in Q2 decreased 0.4 percent to 4.4 million per month. The GGY and number of spins represented new peaks for this dataset for the second quarter in a row.
  • the number of online slots sessions lasting longer than an hour decreased by 15 percent YoY to 8.6 million. The average session length decreased by 1 minute to 16 minutes. Approximately 4.6 percent of all sessions lasted more than one hour, a decrease from 6 percent in Q2 the previous year. A couple of operators have refined their session length methodology during the previous year which will impact year-on-year comparisons on the number of sessions, sessions over one hour and average session length metrics.
  • betting premises GGY decreased by 5 percent to £508 million in Q2 2025 to 2026, compared to the same quarter last year. The number of total bets and spins decreased by 2 percent to 3.1 billion.

Notes

1 This is the total number of times activity has taken place across all verticals; therefore, an active account may be counted more than once if they participate in more than one vertical. Additionally, a quarter-on-quarter comparison means that there is further degree of double counting in the active accounts’ data-point. For example, if an account has been active in two of the three months in that quarter, it will be counted twice in the total for that quarter. This is only applicable to active accounts and not any of the other data-points.

Last updated: 12 November 2025

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