October 2019: Industry Challenges
We know that the success of many technology companies, digital content creators and gaming machine games designers depends on their ability to establish and maintain the engagement of their consumers on their web, mobile apps and – in premises – gaming machines.
We also know that speed of play, frequency of betting opportunities, as well as other factors on offer to players can increase addiction and risk of harm. We challenged industry to work together to consider what responsible innovation looks like in terms of game design, including the introduction of friction at points of the customer journey. Friction describes ways in which online activity can be slowed down though technology in order to ensure that customers are given sufficient time to make informed choices.Next section
Last updated: 19 August 2021
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