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  3. Beyond the Bet: Gambling, Engagement and Informed Choice at the 2026 World Cup

Guidance

Beyond the Bet: Gambling, Engagement and Informed Choice at the 2026 World Cup

The Gambling Commission's research on Gambling, Engagement and Informed Choice at the 2026 World Cup

Published
10 November 2026

Last updated
10 November 2026 - Changes

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  1. Contents
  2. Methodology
  3. Limitations

Limitations

Findings describe the adults who took part in this survey and should not be generalised to all football bettors or other groups of sports bettors. Comparisons with earlier studies and the Gambling Survey for Great Britain (GSGB) are included for context only, due to differences in sample, timing and methodology. Due to the cross-sectional methodology, the relationships observed within the research are not causal and any inferences to future behaviour are based on respondents' responses.

The report captures consumer views from a single point in time and relies on self-reported data which is subject to recall bias. Some groups have small sample sizes, including new football bettors (n=70) and therefore findings for these groups should be interpreted with caution.

The next section of this report is the findings.

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