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Protecting the National Lottery brand

The National Lottery brand is one of the most recognised brands in the UK.

The National Lottery logo

The National Lottery brand includes:

  • the crossed fingers logo
  • game logos.

We own the trademarks in the logos and license them to the company that runs the National Lottery, Allwyn Entertainment Limited.

As a condition of its licence, Allwyn must take action if the brand is being used inappropriately.

National Lottery projects

People running National Lottery-funded projects can use a version of the crossed fingers logo. We grant them 'distributing rights' to use the logo, to show the positive impact of funded projects in their community.

There is information about using the logo on the National Lottery Community Fund website (opens in new tab) .

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Who runs the National Lottery

Last updated: 1 February 2024

Show updates to this content

Updated the National Lottery logo and guide navigation as per user feedback.

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