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Our strategic objectives for the next three years

Our National Strategic Assessment identifies the key issues we face in making gambling fairer, safer and crime-free. The assessment is based on our insight, research, data and casework. Its findings in part shape this Corporate Strategy, which is also set in the context of our work regulating The National Lottery and running the competition to award the fourth National Lottery Licence.

Consumers are at the heart of our work. An understanding of all stages of the gambling consumer journey and the experiences of different consumers will underpin our approach to evolving regulation. We will continue to work with co-regulators, the gambling industry, regulatory partners, consumer representatives and stakeholder groups, academia, our advisory groups and with government. We will continue to ensure that we take account of different consumer voices directly, for example, via our Lived Experience Advisory Panel and through consumer panels and research.

Our strategic objectives for the next three years are:

Strategic Objective 1

Protecting children and vulnerable people from being harmed by gambling

Strategic Objective 2

A fairer market and more informed consumers

Strategic Objective 3

Keeping crime out of gambling

Strategic Objective 4

Optimise returns to good causes from The National Lottery

Strategic Objective 5

Improving gambling regulation

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1. Protecting children and vulnerable people from being harmed by gambling

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Last updated: 21 March 2023

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