Statistics and research release
Investigating the coherence and comparability of estimates from the GSGB with industry data from the Bingo Association
This report provides an overview of the bingo sector and examines the data differences between the GSGB and the Bingo Association
Summary
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Following the publication of first annual report from the Gambling Survey for Great Britain (GSGB) in July 2024 and subsequent wave specific publications, we were approached by the Bingo Association (opens in new tab) who highlighted some differences between their own data on admissions to bingo clubs in Great Britain and participation estimates generated by the GSGB.
We collaborated with the Bingo Association to try and understand these differences. In doing so, we found that the Bingo Association’s admissions data focuses solely on admissions to traditional bingo clubs, whereas the GSGB captures a broader range of in-person bingo activity. To improve comparability, a new survey question was added to the GSGB in January 2025 to identify where respondents played bingo, enabling estimates of those participating at traditional bingo clubs to be calculated.
This report provides an overview of the bingo sector, examines the data differences, and outlines the steps taken to improve comparability between the data sources.
Key facts
We observed that participation rates for bingo played in-person (at a traditional bingo club) in the past 4 weeks were similar to that of the Bingo Association: 1.2 percent in the GSGB and 1.0 percent in the Bingo Association data. Overall, this exercise has helped to increase our understanding of why participation rates differed and closed the gap through better understanding and sharing of data.
Details
Full details can be found in the Investigating the coherence and comparability of estimates from the GSGB with industry data from the Bingo Association report.
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