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Statistics and research release

Gambling business data on gambling to March 2024 (published April 2024)

A collection of data provided by gambling businesses during and following the coronavirus pandemic.

Summary

The full dataset from the earlier months is available in the Operator data - Quarter 4 2023 to 2024 Excel document.

This data should not be compared with data from industry statistics.1

Online operator data

The following data tables cover online gambling activity.2

Table 1: Total number of active players per vertical

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the number of active players on each vertical.

Note: a player may be active in more than one product, so these columns must not be summarised to give an overall total number of players.

Total number of active players per vertical
Actives per vertical Quarter 4 2022 to 2023 Quarter 4 2023 to 2024
January 2023 February 2023 March 2023 January 2024 February 2024 March 2024
Slots 3,804,781 3,773,553 4,280,779 4,124,605 4,052,659 4,565,392
Other gaming (including casino) 2,422,560 2,433,117 2,745,202 2,414,140 2,439,318 2,791,529
Betting (real event) 5,373,648 5,541,981 6,655,084 5,338,151 5,520,557 6,926,365
Betting (virtual) 232,153 212,364 233,605 179,853 175,030 196,575
Poker 247,693 230,849 235,854 228,732 224,670 230,103

Table 2: Total number of bets placed per vertical

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the number of bets placed on each vertical.

Total number of bets placed per vertical
Bets per vertical Quarter 4 2022 to 2023 Quarter 4 2023 to 2024
January 2023 February 2023 March 2023 January 2024 February 2024 March 2024
Slots 6,487,571,231 6,046,695,984 6,953,877,542 6,964,709,324 7,159,025,560 7,791,690,190
Other gaming (including casino) 331,090,828 304,445,479 377,631,519 308,050,678 307,230,753 338,184,891
Betting (real event) 314,641,543 287,195,624 376,141,285 284,983,452 284,165,919 353,586,176
Betting (virtual) 10,913,591 9,787,211 11,517,432 9,547,443 9,192,462 10,210,652
Poker 79,309,417 68,913,017 76,361,954 68,310,162 63,031,364 65,168,715

Table 3: Slots session length

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing average slots session length in minutes and the number of sessions that lasted an hour or longer.

Slots session length
Session length Quarter 4 2022 to 2023 Quarter 4 2023 to 2024
January 2023 February 2023 March 2023 January 2024 February 2024 March 2024
Average session length (minutes) 18 18 18 16 17 17
Sessions over 1 hour 3,117,939 2,894,258 3,301,089 2,990,145 3,051,806 3,471,061
Total number of sessions 46,980,179 43,240,038 51,039,070 49,298,624 46,418,141 55,866,254

Table 4: Gross Gambling Yield (GGY)3

Data from the biggest operators, covering approximately 80 percent of the online gambling market showing the Gross Gambling Yield (GGY) from each vertical.

Gross Gambling Yield
GGY by vertical Quarter 4 2022 to 2023 Quarter 4 2023 to 2024
January 2023 February 2023 March 2023 January 2024 February 2024 March 2024
Slots £181,928,096 £169,085,179 £200,694,928 £190,449,924 £202,705,686 £220,352,318
Other gaming (including casino) £51,724,055 £46,848,034 £54,547,864 £46,312,82 £47,221,247 £53,852,171
Betting (real event) £201,229,875 £126,041,388 £227,707,143 £124,749,466 £206,547,846 £233,769,221
Betting (virtual) £3,974,927 £3,622,639 £4,423,009 £3,326,631 £3,328,503 £3,910,489
Betting (eSports) £769,803 £653,044 £630,872 £1,310,508 £1,559,208 £1,431,738
Poker £6,333,727 £5,537,401 £6,101,439 £5,338,311 £4,719,906 £5,078,203
Other £526,398 £506,996 £781,120 £555,234 £512,338 £358,969

Licensed betting operator data

Table 5: Number of bets and/or spins

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing the number of bets and/or slips across available products.

Number of bets and/or spins
Available products Quarter 4 2022 to 2023 Quarter 4 2023 to 2024
January 2023 February 2023 March 2023 January 2024 February 2024 March 2024
Over the counter 45,153,967 43,219,612 49,965,211 44,166,511 43,438,606 49,919,858
Self-service betting terminals (SSBT) 11,803,721 11,876,110 12,866,414 12,353,565 13,217,691 13,995,925
Machines 1,022,062,160 992,986,184 1,115,024,452 976,542,227 1,020,053,106 1,091,377,049

Table 6: Gross Gambling Yield (GGY)

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing Gross Gambling Yield (GGY) across available products.

Gross Gambling Yield (GGY)
Available products Quarter 4 2022 to 2023 Quarter 4 2023 to 2024
January 2023 February 2023 March 2023 January 2024 February 2024 March 2024
Over the counter £52,623,282 £53,435,602 £61,353,739 £49,245,461 £46,434,662 £56,885,223
Self-service betting terminals (SSBT) £44,001,990 £33,109,997 £48,064,399 £33,470,537 £44,029,942 £48,941,250
Machines £95,319,132 £92,893,751 £104,030,504 £91,346,794 £95,361,841 £102,194,291

Table 7: Machine sessions

Data from the biggest operators, covering approximately 85 percent of the retail betting market showing machines data.

Machine sessions
Sessions Quarter 4 2022 to 2023 Quarter 4 2023 to 2024
January 2023 February 2023 March 2023 January 2024 February 2024 March 2024
Total number of sessions 7,726,230 7,579,171 8,529,568 7,525,340 7,807,628 8,423,630
Sessions over 1 hour 216,065 202,952 227,235 187,819 194,005 205,227

Notes

1This data should not be compared to Industry Statistics as the market impact data may contain free bets and bonuses.

2Changes in data could be due to a variety of factors.

3This should not be directly compared to GGY published in our Industry Statistics because this data is taken from a sample of approximately 80 percent of the online market.

Data and downloads

Files

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