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Report

Investigating the coherence and comparability of estimates from the GSGB with industry data from the Bingo Association

This report investigates the coherence and comparability of estimates from the Gambling Survey for Great Britain (GSGB) with industry data from the Bingo Association

Published
9 April 2026

Last updated
9 April 2026 - Changes

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  1. Contents
  2. What these findings tell us about the GSGB statistics and Bingo Association data overall

What these findings tell us about the GSGB statistics and Bingo Association data overall

These findings show that the initial discrepancies between the Gambling Survey for Great Britain (GSGB) statistics and the Bingo Association data were largely driven by methodological differences - specifically, variations in what was being measured and how those measurements were conducted.

By introducing a targeted question to the GSGB, we observed that participation rates for bingo played in-person (at a traditional bingo club) in the past 4 weeks were similar: 1.2 percent in the GSGB and 1.0 percent in the Bingo Association data.

Overall, this exercise has helped to validate the GSGB estimates against industry data held by the Bingo Association and has increased our mutual understanding of the bingo landscape. The addition of a new question to the GSGB – developed to identify where consumers play in-person bingo – enhances its utility. This helps the Commission, from a regulatory perspective, as well as other interested stakeholders, to stay informed and identify emerging trends with the bingo landscape.

What's next?

Following collaborative discussions with the Bingo Association, the Commission will continue to monitor trends relating to in-person bingo. Through the collection of further waves of data, and therefore a larger sample size, we will be able to conduct more detailed analysis of the newly added bingo question. In particular, this will enable us to compare the demographic profile of people playing in-person bingo in different places. The Commission will share insights from this work and continue its collaboration with the Bingo Association.

As part of our commitment to continuous improvement, we also welcome engagement from other interested parties who wish to undertake a similar exercise.

Please get in touch via: statistics@gamblingcommission.gov.uk

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Bingo report - What we did to create a closer comparison
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