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GSGB Review and response to OSR report

Gambling Survey for Great Britain (GSGB) Review and response to Office for Statistics Regulation (OSR) report

Published
24 July 2025

Last updated
24 July 2025 - Changes

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  1. Contents
  2. Foreword

Foreword

Changing any baseline for official statistics is challenging, it needs care and takes time to bed in as all stakeholders get familiar with the new data source, what the data means and how to use it. This was always going to be the case in a sector where the derivation and use of statistics has historically been a contentious space.

This paper reflects on the first year since the publication of the first annual report of the Gambling Survey for Great Britain (GSGB) in July 2024, and how the new statistics are delivering against our aims and expectations for the new dataset. It also responds to the Office for Statistics Regulation’s (OSR) assessment of GSGB and outlines plans for the ongoing development of the GSGB.

Since the GSGB was launched as our official statistics on gambling behaviours, we are pleased to note that the statistics have been widely cited and used by a variety of end users including researchers, policy makers, the media and politicians. We hope this will grow over time as more users become familiar with the dataset. We know some users lack confidence in the new methodology and where there have been examples where statistics from the GSGB have been used incorrectly, this report outlines how we are acting on this.

Further work on the GSGB has continued since the first annual report was published, we have published additional findings from the GSGB and the raw data has been published to the UK Data Service. We have also developed new questions to include on the GSGB and are actively engaging with the feedback from Professor Sturgis’s independent assessment of the GSGB and that of OSR.

I am incredibly grateful to the team who have worked so hard to respond to user queries, engage with those using the statistics, and are pushing the development forward and analysing the rich, timely dataset we now have.

Ben Haden

Director of Research and Statistics

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GSGB Review and response to OSR report - Overview of GSGB
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