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Complain about a gambling advert

The Advertising Standards Authority (ASA) is the UK’s advertising regulator.

It enforces the UK Advertising Codes (opens in a new tab) written by the Committees of Advertising Practice.

The codes cover the content and placement of advertising. They're designed to make sure ads for gambling products are socially responsible, especially to protect children, under 18s and other vulnerable people from being harmed or exploited.

Under the codes, advertisements for gambling products or services shouldn't be misleading.

Example of a misleading advert: The advert didn't make it clear that you had to deposit £10 to get the free bonus.

How to complain

You should use the ASA website to make a complaint (opens in a new tab).

Last updated: 24 September 2020

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