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Gambling Commission unveils a new three-year Corporate Strategy

08 April 2024

The Gambling Commission launches its new Corporate Strategy for 2024 to 2027.

Titled ‘Gambling Regulation in a Digital Age’. The strategy underlines the Commission’s commitment to deliver on the decisions set out in the Government's White Paper High Stakes - Gambling reform for the digital age(opens in new tab).

Introducing the Corporate Strategy (2 minutes, 12 seconds)

  View a transcript of this video 

We'd like to introduce you to our corporate strategy for 2024, our latest vision that will shape the future of gambling regulation in Great Britain.

This ambitious strategy takes us through to 2027 and will bring us closer to our vision for a fairer, safer and crime free gambling market.

We’re committed to helping ensure that consumers are protected and that the industry is supported to be compliant and crime free.

Over the next three years, everyone involved in, or with an interest of gambling from consumers, the public and our licensees will benefit from this important strategy.

We committed to making necessary change to how gambling is provided and regulated, delivering on our commitments from the Government's 2023 White Paper.

You've also already seen the launch of the Fourth National Lottery License, introducing a new license holder for the first time.

And that's not all. We've identified key areas where improving how we deliver our work can improve outcomes for consumers, the wider public and licensees.

Our focus for the next three years is clear. We're making better use of data and analytics to make our gambling regulation more effective, enhancing our core operational functions to provide best practice licensing, compliance and enforcement work, setting clear evidence-based requirements for licensees, being proactive in our approach and address potential problems at the earliest opportunity. And finally regulating a successful National Lottery.

We're not just reactive, we’re proactive addressing issues at the earliest opportunity. We're investing in tools, technology and skills in a new data innovation hub to improve the quality of the data we collect and how we use it.

We're working with regulatory partners from around the world to share and pool knowledge and look for meaningful solutions to tackle common problems like illegal gambling operations.

You can view and look through our strategy online and we will give feedback and advice to help us continue to improve and develop.

We look forward to working with all those with an interest in gambling who share our determination to ensure that gambling is fair, safe and free from crime.

In addition to continuing to deliver our core regulatory work, over the next three years, we are making a series of commitments under the following areas of strategic focus:

  • using data and analytics to make gambling regulation more effective
  • enhancing our core operational functions
  • setting clear evidence-based requirements for licensees
  • being proactive and addressing issues at the earliest opportunity
  • regulating a successful National Lottery.

The strategy prioritises key cross-cutting enablers, including a review of our people plan, approach to stakeholder engagement, and ensuring we have the right resources to regulate effectively.

Delivering these commitments will ensure that we improve the way we work to ensure gambling is fairer, safer, and crime-free for the benefit of consumers, the wider public, and licensees.

Commission Chair Marcus Boyle said: "Our new three-year strategy ‘Gambling regulation in a digital age’ sets out how we will deliver the reforms set out in the Government’s gambling white paper, and successfully regulate the National Lottery under a new licensee”

“We are also setting out an ambitious programme to enhance the effectiveness of our regulation. A new data innovation hub will foster the smarter use of data. We will increase the transparency of our work to raise standards in the gambling industry, and we will be creative in disrupting those who seek to operate illegally.

“I want a fair, safe, and crime-free gambling market where consumers and the interests of the wider public are protected. This strategy will improve gambling regulation and move us closer to that vision."

Commission CEO Andrew Rhodes said: “I am proud of how far the Commission has come in the last few years. We’ve tackled some of the critical issues facing operators and consumers, but the next cycle will involve delivering on some of the key decisions that we and Government have taken.

“Our objective is to be the authoritative voice on evidence and data, to tackle misinformation, delve into the facts, and help bring about improved outcomes for the public. Our Gambling Survey for Great Britain is one example of how we aim to embrace new data and intelligence.

“It is vital we maintain high standards for gambling consumers, working with industry to resolve issues at the earliest opportunity. We will continue to work across borders to tackle common issues like illegal gambling, and to learn and share regulatory best practice.”

Read the Commission’s Corporate Strategy 2024 to 2027.

Last updated: 9 April 2024

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