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Gambling Commission kick starts challenge to make gambling safer

11 February 2020

Over 100 experts will attend the Gambling Commission event in Birmingham where they will unpick the challenges associated with achieving a ‘single customer view’.

Experts1 from the gambling and technology industries will meet on 11 and 12 February to make progress on creating a single industry-wide solution to help reduce gambling harm, in particular where customers have multiple online accounts.

The initiative is being supported by the Betting and Gaming Council with representatives from the Information Commissioners Office also attending to raise awareness of individual rights and to discuss issues around privacy.

Neil McArthur, chief executive of the Gambling Commission said: “We recognise that keeping a customer safe where operators currently only have a partial view of a customer’s behaviour is a challenge. That is why we are bringing together experts from outside and within the gambling industry to explore how technology could create a single customer view, as it has the potential to significantly improve customer protection.

“I’m really looking forward to seeing what is possible. We are constantly looking for opportunities to reduce gambling-related harm and there is always more to be done.

“Using technology to facilitate a single view of consumer activity is one of a range of actions we are pursuing to make gambling safer.”

The Gambling Commission is currently pushing the industry to make progress in raising standards and reducing harm in areas such as ethical game design, the use of advertising technology, and incentives for high value customers.

The Commission has set tight deadlines and expects to see progress by the end of March this year.

To hear from some of the experts at the Single Customer View event, please follow the Gambling Commission’s LinkedIn page (opens in a new tab).

Note to editors

112 industry operators attended the event with experts from a mix of roles including marketing, compliance, data and customer interaction. They included 888, Bet365, Betfred, GVC, Sky Bet and William Hill.

For all media enquiries, please contact the Gambling Commission press office.

Last updated: 11 August 2021

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