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National Strategy to Reduce Gambling Harms

Further to publishing research, work with partners to review evidence and identify effective actions around the impact of advertising on children and vulnerable people (GC, ASA)


November 2020

Since publishing the GambleAware-funded research into the impact of advertising on children and vulnerable people, both the Gambling Commission and the Advertising Standards Authority have taken steps to address a number of recommendations in the research. Most recently (Q3), the ASA have issued a consultation to update the guidance on appeal to children, which has implications for advertisers' use of images, celebrity endorsements and influencers.

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