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New deposit limit rules provide clarity for consumers

07 October 2025

Further improvements to tools that help consumers to manage their gambling are to be introduced.

Operators are currently required to offer tools so customers can easily set personal budgets for gambling at registration or when they first deposit money into their gambling account. To increase consumer empowerment the Commission is amending the rules to provide further consistency and clarity for customers when setting financial limits. These changes focus on how these limits are defined and communicated to customers.

From 30 June 2026 all online operators must provide customers with the opportunity to set a ‘deposit limit’ which is based solely on the amount a customer pays into their account over a set duration. To avoid confusion, only this form of limit may be called a ‘deposit limit’.

In addition, gambling businesses will also be able to offer different limits, such as loss limits or limits where withdrawals are also taken into account.

The improvements to the rules are coming into effect in stages, and a key milestone is the set of previously announced changes which will come into effect on 31 October 2025 and require all gambling businesses to:

  • prompt their customers to set a financial limit before they make their first deposit and make it easy for them to review and alter their limit
  • remind consumers every six months to review their account and transaction information to help customers maintain control of their gambling spend
  • offer financial limits using free text at an account level to help customers set meaningful limits
  • provide financial limit setting facilities via a link on the homepage and deposit pages which are clearly visible and accessible, with the number of clicks to reach these facilities minimalised
  • action all customer requests to decrease a financial limit immediately.

Helen Rhodes, Commission Director of Major Policy Projects, said: "Our work will help empower consumers to have greater awareness and control over their gambling. These further changes will also bring consistency and clarity for those consumers choosing to set deposit limits, while still supporting gambling businesses to offer customer choice for different forms of limits.”

Read the consultation response document.

Last updated: 7 October 2025

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