Safer gambling strategies need to consider the nature of ‘hot state’ play
On the whole, people who gamble within socially acceptable parameters are comfortable with their gambling frequency and spend, are in control and have their own interventions in place to self-limit play. However, sustaining this is difficult in a complex world, and some players will binge at certain points. The hot state binge moments can challenge normal play attitudes and acceptability but can be more easily recognised in past behaviour.
The gambling industry offers safer play initiatives which people can use when they are in a reflective cold state, but it’s in the hot state that people are most likely to run into trouble. Therefore, it’s important to think if there is anything that can be done to control gambling when people are binging. The research suggests there is value in creating a language around gambling binges rather than gambling addictions or problems to help protect a player’s self-esteem. ‘The binge’ could be a potentially interesting way to talk to consumers about extreme hot states in a relatable and meaningful way.
Read more on this blog:
Reflection 1: Most people perceive their own gambling behaviour as ‘normal’ and perceive vulnerable others as at risk of problems
Reflection 2: Gambling attitudes shift slowly but behaviour varies highly over time
Reflection 3: Most people aim to gamble safely, but can still be vulnerable to occasional ‘hot state’ episodes of play
Reflection 4: Responsibility for safer gambling is felt to sit across consumers, gambling companies and Government alike
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