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Gambling business data on gambling during Covid-19 [Updated January 2021]

As a result of tightening of lockdown restrictions and the furloughing of many staff we did not request data from land-based operators for November and will restart collecting this data when they reopen. 

The data tables below cover online gambling activity. [1] 

Table 1: Total number of active players per vertical 

Data from the biggest operators, covering approximately 80% of the online gambling market showing the number of active players on each vertical. 

Note: a player may be active in more than one product, so these columns must not be summarised to give an overall total number of players. 

 

March 2019 

March 2020 

April 2020 

May 2020 

June 2020 

July 2020 

August 2020 

September 2020 

October 2020 

November 2020 

% change from October 2020 to November 2020 

Slots 

2,095,824 

2,618,165 

2,559,242 

2,443,130 

2,458,305 

2,473,813 

2,421,090 

2,574,716 

2,777,448 

2,810,429 

1% 

Other gaming (incl. casino) 

1,712,986 

1,930,885 

2,032,685 

1,946,024 

1,807,668 

 

1,790,054 

 

1,708,111 

1,647,659 

1,789,997 

1,869,531 

4% 

Betting (Real event) 

5,200,165 

4,635,552 

2,073,998 

2,237,619 

4,041,427 

 

4,193,052 

 

3,788,158 

4,315,018 

4,616,976 

4,804,643 

4% 

Betting (Virtual) 

206,664 

388,786 

558,067 

287,777 

244,219 

224,054 

203,565 

204,241 

211,144 

225,427 

7% 

Poker 

266,294 

408,316 

626,304 

557,317 

418,260 

350,541 

314,315 

295,048 

307,644 

342,070 

11% 

[1] Changes in data could be due to a variety of factors impacting the market since Mar 2019.

 

Table 2: Total number of bets placed per vertical  

Data from the biggest operators, covering approximately 80% of the online gambling market showing the number of bets placed on each vertical.  

 

March 2019 

March 2020 

April 2020 

May 2020 

June 2020 

July 2020 

August 2020 

September 2020 

October 2020 

November 2020 

% change from October 2020 to November 2020 

Slots 

3,855,521,261 

 

4,476,762,381 

5,169,466,187 

5,301,752,620 

5,025,562,135 

 

4,956,440,942 

 

4,910,620,700 

4,709,343,031 

5,069,280,743 

5,246,868,661 

4% 

Other gaming (incl. casino) 

250,562,248 

257,311,436 

322,283,690 

314,964,935 

282,817,505 

 

282,947,938 

 

254,131,789 

259,889,121 

264,673,314 

271,828,657 

3% 

Betting (Real event) 

276,386,174 

191,807,193 

78,101,454 

104,043,293 

255,476,612 

267,219,421 

235,869,169 

246,623,765 

275,974,515 

286,115,739 

4% 

Betting (Virtual) 

14,813,552 

20,758,180 

28,493,528 

24,397,134 

19,383,209 

16,784,887 

14,851,336 

13,656,558 

14,835,492 

16,519,741 

11% 

Poker 

96,202,170 

133,078,469 

226,548,896 

202,073,092 

138,712,018 

108,472,238 

100,713,906 

87,933,864 

95,872,335 

106,836,365 

11% 

 

Table 3: Slots session length 

Data from the biggest operators, covering approximately 80% of the online gambling market showing average slots session length in minutes and the number of sessions that lasted an hour or longer.  

 

March 2019 

March 2020 

April 2020 

May 2020 

June 2020 

July 2020 

August 2020 

September 2020 

October 2020 

November 2020 

Change from October 2020 to November 2020 

Av. session length (minutes) 

26 

22 

22 

22 

21 

21 

21 

21 

21 

22 

Sessions >1hr 

1,573,926 

1,923,646 

2,274,521 

2,327,818 

2,215,931 

2,181,919 

2,030,110 

1,969,995 

2,208,520 

2,274,666 

3% 

 

Table 4: Gross Gambling Yield [2] 

Data from the biggest operators, covering approximately 80% of the online gambling market showing the GGY from each vertical.  

Note: March data includes the Cheltenham Festival. 

 

March 2019 

March 2020 

April 2020 

May 2020 

June 2020 

July 2020 

August 2020 

September 2020 

October 2020 

November 2020 

% change from October 2020 to November 2020 

Slots 

£162,345,550 

£186,659,624 

£169,033,423 

£184,276,776 

£166,468,891 

£162,877,179 

£164,133,547 

£157,426,320 

£172,490,166 

£176,809,692 

3% 

Other gaming (incl. casino) 

£60,749,253 

£57,829,567 

£76,952,429 

£77,891,649 

£68,527,685 

 

£66,048,564 

 

£59,502,319 

£56,585,051 

£62,683,656 

£66,449,370 

6% 

Betting (Real Event) 

£85,516,233 

£160,950,242 

£61,938,466 

£101,352,941 

£217,468,648 

£209,302,808 

£164,416,560 

£189,653,997 

£290,025,058 

£209,232,147 

-28% 

Betting (Virtual) 

£6,618,687 

£9,063,796 

£12,818,108 

£11,276,994 

£9,560,200 

 

£7,963,419 

 

£6,682,074 

£6,088,550 

£6,621,075 

£7,173,437 

8% 

Betting (eSports) 

£50,223 

£1,517,548 

£3,393,637 

£4,616,610 

£3,472,951 

 

£2,591,106 

 

£1,826,930 

£1,310,019 

£795,705 

£1,414,539 

78% 

Poker 

£8,070,102 

£12,069,504 

£20,068,939 

£18,335,269 

£11,675,197 

 

£9,023,180 

 

£8,345,509 

£7,898,358 

£8,328,587 

£9,109,098 

9% 

Other 

£4,965,236 

£4,684,760 

£1,783,987 

£1,815,272 

£1,760,994 

 

£1,351,716 

 

£1,232,589 

£1,366,204 

£1,425,285 

£1,315,936 

-8% 

 

[2] This should not be directly compared to GGY published in our Industry Statistics because this data is taken from a sample of approximately 80% of the online market.