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Britain’s gambling industry can do much more to make gambling safe. That’s the main message from the Gambling Commission as it introduces new rules to protect players, young people and others who are at risk of gambling-related harm. 

The Commission also calls for a serious public debate on the extent to which anonymous cash-based machine gambling should be allowed to continue. 

Following a major review last year, the Commission has today published a series of new and updated social responsibility measures. These significantly strengthen the Licence conditions and codes of practice (LCCP) and clarify the leading role that operators themselves must take. 

The changes include: 

  • Operators’ employees must be able to supervise customers effectively on gambling premises. And they must have arrangements for identifying customers who are at risk of gambling-related harm, if they are not displaying obvious signs
  • Larger operators must conduct test purchasing to make sure that their systems for preventing underage gambling are working
  • By April 2016, land-based operators must have in place schemes that allow a customer to make a single request to self-exclude from all operators of a similar type within their area – typically where they live and work. The Commission is also working with industry representatives to develop a national online self-exclusion scheme, which should be in place in 2017.
  • A range of measures to ensure that marketing and advertising is socially responsible,   including a requirement that the marketing of ‘free bet’ offers is open, transparent and not misleading.    
  • Online operators must provide ‘time-out’ facilities so that players can take a break from their gambling, and offer players the ability to set a timed on-screen check to help them review their spend and possibly stop playing.

Philip Graf, the Commission’s Chair, said:

“The work we have done through the review represents a significant strengthening of the social responsibility measures in the LCCP. But we have reached the point at which it is clear that much more could be achieved if anonymous gambling in cash was not such a prominent feature of land-based gambling. Removing anonymity of course raises its own challenges and it is time for a proper public debate on the costs and benefits of doing so.” 

Strengthening social responsibility and the new LCCP are available on our website.


Notes to editors

The Gambling Commission

  1. The Gambling Commission (the Commission) regulates gambling in the public interest alongside its co-regulators local licensing authorities. It does so by keeping crime out of gambling, by ensuring that gambling is conducted fairly and openly, and by protecting children and vulnerable people from being harmed or exploited by gambling. Subject to these overriding public protection objectives, as regulator of the National Lottery the Commission monitors and challenges Camelot to raise the maximum amount for good causes. The Commission also provides independent advice to government on gambling in Britain. 
  2. The Commission and local licensing authorities are responsible for licensing and regulating all gambling in Great Britain other than spread betting, which is the responsibility of the Financial Conduct Authority (FCA).
  3. See the Terms & Conditions section of our website for information on legal advice.  

Further information

For further information please contact our press office on (0121) 230 6700 or email communications@gamblingcommission.gov.uk

Posted on 06 February 2015