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Gambling Commission pilots new research method 

Chris Rogers - Senior Manager Insight 

Sonia Wasowska - Senior Manager Insight

The Gambling Commission’s Insight team has raising standards at its heart. Over the past year we’ve pioneered new ways of thinking on key industry issues and have been keen to use the test-learn-evaluate-share process more frequently. In order to achieve this, the department wanted to utilise a new method to bring together stakeholders more closely. 

Not ones to shy away from innovation, we opted to trial a co-creation workshop approach. Co-creation workshops involve multiple participants from different backgrounds sharing ideas in a collaborative, open forum. Bringing a wide range of contributors together provides an exciting opportunity to engage on common challenges more effectively in a way that we’ve not tried before.  

Choosing the focus topic was always going to be difficult – given the potential range of interesting subjects. But in the end, we opted for two areas important in improving approaches to minimising gambling related harm.  

One workshop focused on communicating safer gambling messages with low and medium-risk consumers and the other looked at the use of data to identify consumers for potential interaction. 

The Commission chose an independent agent to help organise one of the two events and invited different participant groups tailored to the subject under discussion. The design was centred on group work and encouraged dialogue on individual challenges to gain an understanding of alternative approaches to design and evaluation processes.  

The interactive nature allowed all parties to share best practice and help each other find the best way forward for these complex subjects. 

To find out more, read the Communication of safer gambling messages blog.   

Plus, over the next few months, the department will be working on new projects to test different forms of engagement helping to further increase the work undertaken. The team will also be including insight from other industries and regulators to maximise effectiveness and efficiencies as the programme evolves. 


Posted on 25 January 2019