The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising. It enforces the UK Advertising Codes (the Codes), written by the Committees of Advertising Practice.
The Codes cover the content and placement of advertising and are designed to ensure that advertisements for gambling products are socially responsible, with particular regard to the need to protect children, young persons under 18 and other vulnerable persons from being harmed or exploited. The Codes also require that advertisements for gambling products or services do not mislead.
If you believe that an advertisement or marketing communication for gambling breaches the Codes you can complain directly to the ASA.
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