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How we work with other authorities

We work closely with many other authorities like law enforcement, HM Treasury, HMRC, sports governing bodies, local licensing authorities and industry trade associations. 

Local licensing authorities

The Gambling Act 2005 designates certain classes of local authorities in England and Wales (and licensing boards in Scotland) as licensing authorities. 

Licensing authorities have local responsibilities for gambling 

Licensing authorities have a number of important regulatory functions in relation to licensing premises for gambling including:

  • issuing premises licences
  • regulating gaming and gaming machines in clubs, and on alcohol licensed premises
  • granting permits to family entertainment centres for the use of certain lower stake gaming machines
  • granting permits for prize gaming
  • registering small society lotteries
  • horse and dog tracks
  • inspection and enforcement of licences, permits and permissions. 

You can find your local authority on the website direct.gov.uk  

How we work with local licensing authorities 

We work closely with local authorities and have set up a Local Authority Liaison Unit (LALU). 

We work in partnership with licensing authorities to regulate gambling. We tend to focus on gambling businesses and issues of national or regional significance, and licensing authorities will take the lead on regulating gambling locally. 

Licensing authorities are better placed to understand and manage local issues. So, while we provide support and assistance, they take the lead on the local regulation of gambling. 

Collaborative working for the best results 

We work closely with other government, law enforcement and regulatory bodies to uphold the licensing objectives and to support them in their work when there is a gambling-related issue. 

Match-fixing and sports betting integrity 

We will share, where appropriate, specific intelligence or information with other partners (for example, betting operators, sports governing bodies (SGBs), overseas regulators, and so on) both nationally and internationally. In some cases this information may then be used by these bodies in their investigations; for example a sports governing body investigating a breach of its sports rules.

We may also conduct our own investigation or support law enforcement investigations in cases where criminality is suspected. The SBIU also provides advice to SGBs who are developing their betting integrity strategies.

We also collaborate on a national level as part of the Sports Betting Integrity Forum. The Forum brings together representatives from across sport, law enforcement, regulators and betting businesses who work together to implement the Sports and Sports Betting Integrity Action Plan.

Law enforcement

We have an established collaborative relationship with the police and National Crime Agency (NCA) for mutual intelligence sharing. 

We follow the protocols of the National Intelligence Model (NIM) which unifies standards when sharing intelligence of a local nature with the police, or for national or international issues of serious organised crime with the NCA. 

Together with the police and NCA, we are members of the Government Agency Intelligence Network (GAIN) which is based within police regional organised crime units and supports the coordination of activity. On occasion the development of intelligence can result in a collaborative enforcement approach, which might cover issues such as money laundering in licensed premises, unlicensed gambling and illegal supply of machines and issues of sports betting integrity.

Competition and Markets Authority (CMA)

We are working with the CMA to look at terms and conditions in the gambling industry.

We have agreed a joint programme of work to ensure that gambling businesses’ terms are fair and transparent. This is in response to concerns that consumers have raised about the gambling industry on issues such as cancelling bets, altering odds after bets have been accepted, and offering misleading sign-up promotions.

HM Treasury

We advise government on issues which effect the gambling industry, for example, the development of anti-money laundering (AML) policy. We are also a member of the AML Supervisors Forum (AMLSF) which shares good practice and ensures consistency in the approach to AML supervision. This is another avenue for us to share information with Treasury and other government bodies, law enforcement agencies and other AML supervisors.

We have a responsibility to make an annual report to HM Treasury on how we carry out our functions as an AML supervisory authority for the gambling industry.


We have an information sharing agreement with HMRC which sets out the practical arrangements required to support the provisions of the Gambling Act 2005 and governs the disclosure of information.

HMRC has responsibility for the administration and collection of duties related to gambling, including: bingo, gaming, general betting, pool betting, lottery, remote gaming and machine games duties. This means that both organisations are often in possession of information that is of use to one another and by utilising the information sharing agreement we can regularly assist each other’s inquiries and investigations.

Gambling marketing and advertising

Responsibility for regulating gambling marketing and advertising is shared with a number of partner agencies including the Advertising Standards Authority (ASA), Ofcom, the Information Commissioner’s Office (ICO) and the Phone-paid Services Authority (PSA). We work very closely with these partners to ensure a joined-up and effective approach to regulation.

Advertising Standards Authority (ASA)

The ASA is the UK’s independent regulator of advertising across all media. It applies the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). Its work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.


Ofcom is the communications regulator in the UK.

For TV and radio, the 2005 Gambling Act imposes a duty on Ofcom to set, review and revise standards for gambling advertisements. However, Ofcom has subcontracted responsibility for the regulation of most forms of broadcast advertising to the ASA. Ofcom is the back-stop regulator and retains overall responsibility for the advertising rules.

Ofcom retains principal responsibility for the enforcement of rules relating to TV programme sponsorship and teleshopping.

Information Commissioner’s Office (ICO)

The ICO is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

The ICO enforces the Privacy and Electronic Communications Regulations (PECR) which sits alongside the Data Protection Act.  PECR contains specific rules on marketing calls, emails and texts, and the use of cookies (and similar technologies).

Phone-paid Services Authority (PSA)

The PSA is the UK regulator for content, goods and services charged to a phone bill.

Gambling operators offering Premium rate services (PRS) are required to comply with the PSA Code of Practice and the Remote Gambling Notice of Special Conditions.