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Digital Advisory Panel

The online gambling industry digital revolution gives rise to new risks and regulatory challenges, which the Commission must be equipped to face.

To help with this, we have established a Digital Advisory Panel to advise us on the digital landscape and emerging trends which may impact on how the gambling market operates, how we interact with operators and how they interact with consumers. The Panel may also be asked to give guidance to specific projects.

The panel’s expertise will help us to adapt to the changing profile of the sector and to help us ensure effective consumer protections as the market evolves.

andy payneAndy Payne (Chair)
Andy has 35 years of commercial experience in the creative and digital industries as an entrepreneur, investor and leader. At present Andy is a Board Member at UK interactive entertainment, patron at GamesAid, Trustee at the BGI (British Games Institute) a council member at The Creative Industries Federation, board advisor at Bossa Studios as well as chairing the British Esports Association and a founder of AppyNation. 

simon evettsSimon Evetts
Simon is UK Managing Director at itim and has previously worked for Alvarez Marshall and IBM. Simon has a background in financial, operational and technology transformation. Simon has worked with many of the UK’s leading retailers to improve profitability and operational performance.

helen fridellHelen Fridell 
Helen is an experienced business strategist who combines deep knowledge of commercial and business expertise with a humanistic approach to design, innovation and transformation.At Cisco, she is the Transformation Director in Customer Experience, leading the evolution of a USD 3.0Bn revenue business with 6000 employees to become a software orientated business, enabling customers to drive outcomes through successful technology adoption. Helen previously led the Cisco UK and Ireland Professional Services business, served as a trustee on the Sparks Charity for Children Board and provided digital advisory to the Marie Curie. Helen currently also serves as a Non Executive Director for NHS Blood and Transplant.

David hurstDavid Hurst 
David is an independent consultant with 25 years’ experience in management consulting and IT services with industry leading firms. Working with the financial services sector projects have included:  IT transformation (technology, people and processes), IT sourcing and outsourcing, Digital strategy & architecture and IT enabled change.

Steve HomanSteve Homan 
Steve is an experienced CIO / CTO with a strong digital focus and background in B2B, media, leisure, consultancy, utilities, publishing, commercial and corporate sectors. Steve has led the transformation of the technology for consumer offerings for two global brands. Steve has worked for world-class organisations including Daily Mail Group, Fitness First and PA Consulting.

Digital Advisory Panel Terms of Reference

Digital Advisory Panel Declarations of Interest