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A Day in the Life of Emma Boden – Digital Content Specialist, Digital

Emma joined the Commission in 2019 and moved into the role of Digital Content Specialist.

Emma works within the website and digital team who are currently producing accessible content for our new website. This will be a key channel for the Commission as we improve our communications to the gambling industry, consumers and other key stakeholders.

Before joining the Commission, Emma worked as a Digital Content Manager for an e-commerce company, and as a Digital Manager for European Union-backed education, training, youth, and sports projects. Her extensive knowledge of content means that she can work collaboratively across the Commission, ensuring that each team’s website requirements are met.

What does a typical day look like for you and the digital team?

I am lucky to be part of the brilliant website project team, which is made up of colleagues from digital and communications. Our day starts with a virtual stand-up where we run through what we’ve been working on and determine our next priorities.

Our team works closely with stakeholders across the Commission, and we often have collaborative meetings or workshops. The rest of the day is taken up by working on content which will later be tested with our users.

What work are you most proud of in your time at the Commission?

I’m most proud of the Gambling Commission’s BETA website going live this summer. I’ve been part of a great team and everyone has worked really hard to produce the new site from scratch in just nine months. It’s been a lot of work, but it has paid off as we’re already seeing the benefits from our users and some fantastic comments on how user friendly it is.

What are the biggest challenges the team faces in the future?

Lockdown has added a layer of challenge because we’ve been unable to get together in person as a team or with other Commission colleagues.

This has been especially sad as we’ve had experts join the team during lockdown and we’re yet to meet them in person. However, like many other businesses we have adapted well to video conferencing, and this has been a huge benefit to us to keep such an important project on track.

How are you planning to overcome these challenges?

We have made the most of technology, especially Microsoft Teams and other collaborative tools. We use a tool called Miro which has supported our online critiques so we can still feedback as a team. We also have a regular, weekly non-meeting day on a Wednesday. This has been helpful to work on specific tasks or pieces of content around other meetings.

What are the key next steps you will be taking in the coming months to make gambling safer?

It’s about working closely with all our expert colleagues across the Commission. It’s important we can present all the amazing work that is done across the organisation. We’re working hard to make sure our content is accessible so that all our users, whether they be consumers, academics, licensees or anyone else, can easily see the incredible impact the Gambling Commission is having on making gambling safer.