Strategy and business plan
Our business plan sets out what we will be doing this year in five priority areas. These are:
- empower and protect consumers
- raise standards across all gambling sectors
- build partnerships and understanding
- ensure fair play on the National Lottery
- improve regulation.
Our strategy 2018 - 2021
We exist to safeguard consumers and the wider public by ensuring that gambling is fair and safe. This strategy presents a vision for the kind of gambling market we want to see: one that is fairer and safer for consumers.
To do this we need to balance consumer choice and enjoyment against the risks gambling can create and its impact on wider society. We need to be able to explain how we will work with industry and our partners in other regulators, consumer representatives and government, to tackle these risks and how we plan to make the most of our resources and our powers.
The risks are changing and evolving and the industry needs to move farther and faster to address them.
A well-regulated gambling market, one in which consumers can have confidence can also contribute to sustainable business and growth over the longer term.
This Strategy 2018-2021 presents a vision for the kind of gambling market we want to see: one that is fairer and safer for consumers.