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Contact us

The information below shows the topics that we get asked about the most. If you need to contact us then you can call or email.

Our Contact Centre is open Monday to Friday from 10am to 4pm.  

Telephone number– 0121 230 6666

Email -

Licence holders – Please use the eServices portal or the dedicated email address -

We pride ourselves on providing a high quality standard of service and expect you to treat our staff with respect, in line with our unreasonable behaviour policy. Calls may be monitored or recorded for quality and training purposes.

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Gambling businesses / Licence holders


  • How do I apply for an operating licence?
  • Annual fees and how to make a payment
  • Submitting regulatory returns

We’ve introduced a dedicated message and call back service for licence holders- 0121 230 6666 (Option 2)

It enables us to investigate your query, and provide a more relevant and accurate response. We guarantee to return your call within three working days – the same promise we make for email.

When you call us please make sure you leave your name, account number, contact details and a brief description of your query. You can find the answers to the most commonly asked questions on our website.

You can also email our dedicated email address for licence holders:


Licensing authorities


  • B2/FOBT gaming machines in betting shops
  • Lotteries registered with local authorities
  • What information LAs must provide on premises licences
  • LA statutory application forms and notices
  • Guidance for licensing authorities


Sales enquiries

We are subscribed to the Corporate Telephone Preference Service (CTPS) and do not wish to receive unsolicited sales and marketing telephone calls. It is a legal requirement that companies do not make such calls to numbers registered with the CTPS.

Confidential intelligence line

If you have information about unlicensed or criminal activity related to gambling, or to tell us about non-compliance by an operator you can call the confidential intelligence line.

Media enquiries

If you are a journalist or researcher please contact our press office.





Also see

Where to find us

Map and directions

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