Commence National Gambling Treatment Services campaign: Professional Audiences Tracking Survey (GA)
Strategic decision not to include professional audiences into main tracking survey. This was due to the relatively low media spend among this audience and cost of recruiting a big enough audience size regularly to determine impact.
Three-year contract awarded to YouGov in August 2021 to deliver a Merged Survey (Annual GB Treatment & Support Survey with NGTS Campaign modelling) 2021-2023 inclusive.
A 4th burst of NGTS campaign activity was live in July-August 2021. The campaign was monitored with a Tracking Study conducted by Ipsos MORI and a summary was published detailing the results. This can be viewed here - https://www.begambleaware.org/sites/default/files/2021-10/NGTS%20TRACKING%20RESULTS%20OVERVIEW%20FOR%20PUBLICATION%20FINAL.pdf
Paused. To be rolled into the wider National Gambling Treatment Services (NGTS) campaign programme.