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SO2 A fairer market and more informed consumers

Public perception that gambling is fair and can be trusted

The data from 2023 onwards is taken from our Gambling Survey for Great Britain, which provides regular information about the gaming, betting and playing habits, attitudes and harms experienced across the adult population in Great Britain. Previously, our data was taken from our quarterly telephone survey based on responses from those who have gambled within the previous 12 months.

Public perception in itself is not evidence that gambling is fair and can be trusted, and can be impacted by, for example, media coverage. However, it does provide an indicator of customer confidence in our regulation.

The aim of our regulatory activity is to see customer confidence increase.

With the launch of the Gambling Survey for Great Britain, we have improved and expanded the data we collect. Due to differences in methodology, the new data is not directly comparable with data from previous years.

Public perception of gambling

Public perception of gambling
Data definitions Percentage of all respondents Percentage of gamblers
Agree that gambling in this country is conducted fairly and can be trusted 18.2% 21.5%
Disagree that gambling in this country is conducted fairly and can be trusted 34.6% 30.6%
Neither agree nor disagree that gambling in this country is conducted fairly and can be trusted 47.2% 47.9%

Public perception of gambling 2019 to 2022

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