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SO2 A fairer market and more informed consumers

Public perception that gambling is fair and can be trusted

This information is taken from our quarterly telephone survey based on responses from those who have gambled within the previous 12 months.

Public perception in itself is not evidence that gambling is fair and can be trusted, and can be impacted by, for example, media coverage. However, it does provide an indicator of customer confidence in our regulation.

The aim of our regulatory activity is to see customer confidence increase.

Public perception of gambling

Public perception of gambling
Data definitions Year to December 2019 (percentage) Year to December 2020 (percentage) Year to December 2021 (percentage)
Gamblers who agree that gambling in this country is conducted fairly and can be trusted 32.0% 31.9% 36.2%
Gamblers who disagree that gambling in this country is conducted fairly and can be trusted 35.5% 36.6% 34.0%
Gamblers who neither agree nor disagree that gambling in this country is conducted fairly and can be trusted 30.6% 28.8% 28.6%
Gamblers who don’t know that gambling in this country is conducted fairly and can be trusted 2.0% 2.6% 1.2%
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