Omnibus surveys

Survey data on gambling participation

Survey data on gambling participation provides information on the participation in all gambling activities including remote forms of gambling. It sets out the findings from questions asked through an omnibus survey conducted by ICM Research.

As ICM have discontinued midweek omnibus surveys, from September 2010, the questions measuring participating in all gambling activities and participation in remote gambling activities will each be asked of 1,000 (instead of 2,000) respondents every quarter. This means the reported sample size will decline by 1,000 each quarter for each set of questions, until June 2011 when all subsequent reports will be based on 4,000 respondents (for each set of questions).

Survey data on public perceptions of gambling

Survey data on public perceptions of gambling provides information on how far people think, firstly gambling is fair and can be trusted, and secondly whether gambling is associated with criminal activity. It sets out the findings from questions asked through an omnibus survey conducted by ICM Research. The data is published annually, based on an updated sample of 4,000 interviews.

Access the survey data.