British Gambling Prevalence Survey 2007 secondary analysis: socio-demographic correlates of internet gambling


This secondary analysis was commissioned by the Gambling Commission and undertaken by Professor Mark Griffiths from Nottingham Trent University, NatCen and Professor Jim Orford from University of Birmingham.  This analysis used data from the British Gambling Prevalence Survey 2007 to compare internet gamblers with non-internet gamblers.

The full report can be found at:

Internet gambling: secondary analysis of the British gambling prevalence survey - October 2008

Key findings

There were a number of significant socio-demographic differences between internet gamblers and non-internet gamblers. Internet gamblers were more likely to be male, relatively young adults, single, well educated, and in professional/managerial employment.

The problem gambling prevalence rate was significantly higher among internet gamblers than among non-internet gamblers.  Some questions in the problem gambling screen questionnaire were more heavily endorsed by internet gamblers, including gambling preoccupation and gambling to escape.

Although the data did not allow any conclusions to be drawn about causation, the results may mean that the medium of the Internet may be more likely to contribute to problem gambling than off-line gambling environments. More work is however needed in this area if firm conclusions are to be drawn.

The authors recommended that gambling companies need to acknowledge the need to provide better social responsibility measures online than offline.  Other research suggests that online problem gamblers appear to prefer to seek help online.  Therefore online help, guidance and treatment may be a potential way forward to help those who may feel too stigmatised to seek traditional face-to-face help for their gambling problems.


Page last reviewed: June 2012

How do you rate this page?