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Behaviour, awareness and attitudes

Gambling behaviour, awareness and attitude statistics are published each February in our Annual Report ‘gambling participation: behaviour, awareness and attitudes’. This data acts as a provisional update to our core measures in between publications.

The statistics come from data that has been gathered via a combination of telephone and online surveys over the course of the previous year. Some of the data is collected quarterly, some biannually, and some annually, depending upon the information.

Headline figures

Social media/advertising measures

18%

Proportion of online gamblers who follow gambling companies on social media
(updated Mar 18 - next update due Sept 18)

47%

Proportion of online gamblers prompted to spend money on gambling by advertising

(updated Mar 18 - next update due Sept 18)

19%

Proportion of online gamblers prompted to spend money on gambling by social media
(updated Mar 17- next update due Sept 18)

32% 

Proportion of online gamblers who have participated in online gambling style games in the last 12 months
(updated Jun 18 - next update due Dec 18)

Social responsibility measures

51% 

Proportion of gamblers aware of self-exclusion
(updated Jun 18 - next update due Sept 18)

8%

Proportion of gamblers that have self-excluded
(updated Jun 18 - next update due Sept 18)

18%

Proportion of gamblers that have ever read the T&C’s
(updated Jun 18 - next update due Sept 18)

8%

Proportion of gamblers that have ever made, or attempted to make, a complaint about a personal gambling experience
(updated Mar 18 - next update due Sept 18) 

61%

Proportion of all respondents who have been sent or seen any information from gambling companies
(updated Mar 18 - next update due Sept 18)

Online activity measures

53%

Proportion of online gamblers who have gambled using a mobile or tablet in the last 4 weeks
(updated Jun 18 - next update due Sept 18)

95%

Proportion of online gamblers who have gambled at home in the last 4 weeks (updated Jun 18 - next update due Sept 18) 

21%

Proportion of online gamblers who have bet in-play in the last 4 weeks (updated Jun 18 - next update due Sept 18) 

3

Average number of accounts held by online gamblers
(updated Jun 18 - next update due Sept 18)

7%

Proportion of respondents who have bet on e-sports during the last 12 months (updated Jun 17- next update due Dec 18) 

Attitude measures

33%

Proportion of people that agree that gambling is fair and can be trusted
(updated Dec 17- next update due Mar 19)

41%

Proportion of people that agree that gambling is associated with criminal activity
(updated Dec 17- next update due Mar 19)