Committee of Advertising Practice announces new rules for gambling advertising
Date: 13 March
Today the Committee of Advertising Practice (CAP) and the
Broadcast Committee of Advertising Practice (BCAP) have announced
new rules for gambling advertising.
To view the new rules within the advertising Codes, please go to
Visit this site too for further information about CAP, BCAP and
the Codes, and to find out how CAP can help you avoid putting
together non-broadcast advertising campaigns that breach the
Advertising Standards Authority (ASA) guidelines.
If you'd like to register for news direct from CAP and BCAP
about how these new regulations could affect you and details of
free training, please e-mail firstname.lastname@example.org and provide
your name and company name (if applicable) along with your e-mail
From September 1 2007 as part of the Gambling Commission's
Licence Conditions and Codes of Practice, it is a code of practice
provision that all gambling operators should comply with the CAP
and BCAP codes of practice.
A further consultation on advertising conducted by the Gambling
Commission, closed last week. The consultation considered different
types of educational/warning message and whether gambling
advertisements should contain messages which aim to prevent problem
gambling, for example warnings about the dangers of gambling, or
educational messages, or provide information about help for problem
gamblers and if so, what those messages or information might be.
The consultation also considered whether gambling operators should
display their licensed status on gambling advertisements and other
aspects of advertising and promotion.
The responses document for the Commission's consultation is
expected to be published in June 2007. The outcome of the Gambling
Commission's consultation will not affect the CAP or BCAP Codes and
if the Gambling Commission decides that messages should be included
it will implement mechanisms to achieve this. Any requirement will
not be included in the CAP or BCAP Codes and CAP and BCAP will not