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Unwanted email and text message marketing

You should only receive marketing communications by email or text message if you have given your specific consent to receive them.

If you are getting unwanted communications offering you gambling products, you can take steps to stop them.

What can I do if I’m getting unwanted marketing texts?

If you receive marketing by text that you don’t want from an identifiable and legitimate organisation that you know and trust, you should first follow the opt-out instructions provided on the text – which typically involves texting ‘STOP’ to the telephone number or 5-digit short code shown in the text message. The organisation should then stop sending you marketing texts.

You can also report them to your mobile network operator, who may be able to prevent further spam from the originating number. You can either contact your network operator’s customer services, or forward spam text messages to 7726.

If you continue to receive marketing text messages from the organisation you can report them to the Information Commissioner’s Office (ICO).

The ICO website provides more information about the rules which govern the sending of marketing communications by text message. 

What can I do if I’m getting unwanted marketing emails?

If you receive marketing by email that you don’t want from an identifiable and legitimate organisation that you know and trust, you should first use the ‘unsubscribe’ link provided on the email. The organisation should then stop sending you marketing emails.

Alternatively you could contact the gambling operator to tell them about the problem and request that they stop sending you marketing emails.

If you continue to receive marketing emails from the organisation you can report them to the Information Commissioner’s Office (ICO).

The ICO website provides more information about the rules which govern the sending of marketing communications by email.