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Interactive Instant Win Games

Interactive Instant Win Games (IIWGs) are available to registered players to play online.

We grant licences for each game, or class of games, promoted as part of the National Lottery. LottoEuroMillionsThunderball, HotPicksScratchcards and Interactive Instant Win Games all have their own licences. The licence to run the National Lottery is called the Section 5 licence.

Whenever Camelot want to make changes to any of these games they must apply to us for approval. 

Before we will approve any changes and allow amendments to the game licence or licence additional games we look at issues like:

  • player protection
  • projected returns to good causes
  • protecting player funds
  • legality
  • impact on the National Lottery brand and intellectual property. 

We check that Camelot complies with the terms of those licences. 

Listed below is the history of changes to the Interactive Instant Win Games licence and our reasons for agreeing them. 


 

January 2016
Rationale for agreeing a two year trial of a £10 interactive instant win game 

£4 Million Colour Pulsed interactive instant win game 

In July 2015, Camelot sought approval to trial a single £10 interactive instant win game (IIWG) for a period of two years. The game would visually match the equivalent £4 Million colour pulse £10 scratchcard on sale in retailers at the time.

We considered the proposed changes in the context of our statutory duties and directions issued by the Secretary of State.

Propriety (the game is fit and proper)

We were content that:

  • the game represents a legal lottery, in line with the definition in the Gambling Act 2005
  • it would not damage the National Lottery brand
  • the context in which the game would be available, for example the wider gambling market, is suitable
  • £10 is not an unreasonably high price, particularly given the range of IIWGs available at lower price points and the equivalent scratchcard. 

Protecting the interests of players

We considered a number of issues in relation to this duty, such as the risk of excessive play, Camelot’s monitoring tools and the potential for play by under 16s. We were able to take assurance from:

  • availability of current tools which enable players to manage their levels of play and allow Camelot to identify players potentially playing excessively
  • commitment from Camelot on how it intends to develop those tools further
  • commitment from Camelot to carry out post-launch research into the impact of the trial on excessive play. 

Returns to good causes

Camelot has forecast that the trial will have a positive effect on good causes and has provided details of how it proposes to monitor the potential success of this trial to demonstrate this. We were content with Camelot’s forecasts and will monitor the trial. 

Decision

Based on the information Camelot provided, our own consideration and taking in to account our statutory duties above, we agreed to grant a licence for a two year trial of a single £10 IIWG. We also noted that this was a trial only and subject to future consideration. 


October 2015
Rationale for agreeing request to embed the additional £3 and £5 games in the IIWG class licence 

In August 2015 Camelot sought approval to embed one additional £3 and one additional £5 IIWG, which have been running on a trial basis since May 2013, in the IIWG class licence. This permits Camelot to have a total of two £5 IIWGs and four £3 IIWGS available on the website at any one time (with the exception of a 48 hour game changeover period where an additional IIWG at those price points is permitted). 

In reviewing this request, we considered the proposal in line with our statutory duties

Propriety (the game is fit and proper)

As Camelot has a strong track record of operating IIWGs we were content that:

  • the games represent a legal lottery, in line with the definition in the Gambling Act 2005
  • the games would not damage the National Lottery brand
  • the context in which the games would be available, for example the wider gambling market, is suitable. 

Protecting the interests of players

We were content that increasing the number of £5 and £3 IIWGs available in the market at any one time should not lead to people playing excessively. We were also able to take assurance from:

  • availability of tools to enable players to manage their levels of play
  • availability of tools to enable CUKL to identify players potentially playing excessively and where necessary contact them
  • evidence provided by Camelot showing that player behaviour has not altered negatively as a result of the additional games. 

Returns to good causes

We reflected on the evidence provided by Camelot to understand the impact of the additional games on returns over the course of the trial period, and were satisfied that the additional games have led to more money going to good causes. 

Decision

Based on the considerations and the additional information from the trial we agreed to vary the licence for IIWGs on a permanent basis. 


June 2015
Rationale for agreeing products as a prize tier 

In 2015 Camelot sought approval to trial a product as a prize tier proposition for a limited number of its instant games (interactive instant win games (IIWGs) and scratchcards). This means that rather than a winner receiving a stake-back cash prize, it would be awarded with another National Lottery instant product of the same value. For example if a scratchcard player won a stake back prize of £1, instead of awarding that prize as cash, the winner will be awarded a £1 scratchcard of their choice. 

In reviewing this request, we considered the proposal in line with our statutory duties

Propriety (the game is fit and proper)

The Commission is satisfied that this proposal raises no legal issues and is consistent with the National Lottery brand. Changes to the way the stake-back prize tier will be funded for those games trialling this promotion are in line with the retention model agreed for the third licence, a proportion of the proceeds from those products which are awarded as prizes will flow both to good causes and Camelot in the normal retention propositions. 

Protecting the interests of players

We considered whether this proposition would encourage excessive or underage play and whether there would be any player comprehension issues. We were satisfied that this proposition would be consistent with our statutory duty to protect players interests, subject to Camelot amending the relevant player facing documents notifying players of this offering. We also noted that this was a trial only and we could consider any issues arising as part of future approvals. 

Returns to good causes

The proposition is likely to increase returns to good causes. Camelot has provided details of how it proposes to monitor the potential success of this trial to demonstrate that the proposition will increase returns to good causes. We will monitor this post-launch.


March 2014
Rationale for agreeing the sale of IIWGs on mobile devices 

In March 2014, Camelot sought consent for a number of changes to the IIWG class licence:

  • the minimum 30% of £1 (or lower priced) games required to be available at any one time and across the year to be calculated separately for those on the mobile channel from those available through the main website
  • IIWGs optimised for the mobile channel which have the same name and prize structure as IIWGs optimised for the current online channel, are considered to be the same game for the purposes of calculating the maximum number of £3 and £5 games permitted under the relaxations previously granted (even though they are separate licensed lotteries). 

We considered the proposed changes in the context of our statutory duties and directions issued by the Secretary of State. 

Propriety (the game is fit and proper)

In respect of this duty, we considered and felt satisfied with this proposition in respect of the following points:

  • it would not damage the National Lottery brand
  • the context in which the game would be available, for example the wider gambling market, is suitable
  • security against fraud. 

Protecting the interests of players

We were also able to take assurance on:

  • separate monitoring of the mobile channel
  • availability of tools to enable players to manage their levels of play
  • availability of tools to enable Camelot to identify players potentially playing excessively and where necessary contact them
  • evidence provided by Camelot on the potential impact on vulnerable groups.

Returns to good causes

Looking at Camelot’s research we believe that the changes to IIWG licence will lead to more money going to good causes.

Decision

We approved the licence variation on a trial basis in March 2014 for a period of two years. We were content that increasing the availability of the proposed set of IIWG price points through mobile devices in the market should not lead to people playing excessively.

Also see

Interactive Instant Win Games licence

The full licence for Interactive Instant Win Games (IIWG)

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