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Promoting lotteries

Lotteries in Great Britain can only be promoted by charities and other good causes. They cannot be promoted for private or commercial gain. 

Society lotteries and external lottery managers (ELMs) that wish to promote individual society lotteries under one umbrella brand must ensure those lotteries are not combined to form one single lottery, which could be a breach of the requirements of the Gambling Act 2005 and relevant regulations. 

Promoting multiple society lotteries provides advice about some of the factors we are likely to take into account when making decisions about whether the requirements of the Act are satisfied in a particular lottery scheme. It contains advice supplementary to the requirements of the Act, relevant regulations and the Licence conditions and codes of practice

Offering lottery, gaming and betting products under common branding provides advice to lottery promoters and others about the principles we use in licensing and regulating those who wish to combine the promotion of lotteries with provision of facilities for other types of gambling.

Promoting your lottery in countries outside of Great Britain

The 2005 Gambling Act neither permits nor prohibits a lottery lawfully promoted in Great Britain from being promoted in another country. Great Britain is England, Scotland and Wales.

Northern Ireland, the Channel Islands and the Isle of Man have their own gambling laws.

If you promote a lottery in Great Britain and would like to promote it in another country, including sending tickets, application forms or any other information about the lottery (via a website or by email, post, telephone etc) you should contact the relevant authorities in that country first to see what is allowed and if there are any special requirements.

Also see

Promoting society and local authority lotteries

Advice on promoting society and local authority lotteries

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