Fair and transparent terms and practices
You must treat your customers fairly.
Refer to Licence conditions and codes of practice (LCCP) licence condition 7 (Compliance with terms) and code of practice provision 5.1.7 (Marketing of offers) for the relevant requirements.
We work closely with the Competition and Markets Authority (CMA) to tackle shared concerns on unfair terms and misleading practices in the gambling sector.
As part of this work, the CMA has set out the changes which online gambling operators need to make to ensure promotions and practices are compliant with consumer protection law.
You must adhere to the principles set out by the CMA in order to demonstrate compliance with licence conditions and to ensure that gambling is provided fairly, in line with the second licensing objective of ensuring that gambling is conducted in a fair and open way.